Why You’ll Love It
About This Brand
water/eau, aloe barbadensis leaf juice, euterpe oleracea (acai) fruit extract*, rubus fruticosus (blackberry) fruit extract*, rosa canina (rosehips) fruit extract*, punica granatum (pomegranate) fruit extract*, calendula officinalis (calendula) flower extract*, matricaria recutita (chamomile) flower extract*, aspalathus linearis (rooibos) leaf extract*, sodium lauroyl methyl isethionate, betaine, sodium methyl cocoyl taurate, sodium cocoyl glutamate, glycerin, guar hydroxypropyltrimonium chloride, potassium sorbate, argania spinosa (argan) kernel oil*, hippophae rhamnoides (sea buckthorn) seed oil*, tocopherol acetate, curcubita pepo (pumpkin) seed oil*, natural benzaldehyde, cinnamomum aromaticum (cassia bark) oil, ubiquinone (CoQ10), argania spinosa callus (argan) culture extract, prunus amygdalus dulcis (sweet almond) seed extract. *organic ingredient
California residents: Learn more on Prop 65 warning. Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.
Reviews For Ultra-Hydrating Shampoo, Argan Oil
Based on 60 Reviews
Great healthy shampoo
Most beauty products are full of harmful ingredients, so I was happy to find this healthier product. It has a nice smell and my hair feels softer. My only complaint is that it is hard to get it to create suds.
Not for dry scalp
I've tried multiple organic shampoos to help with my seborrheic dermatitis of the scalp, because the prescription shampoo the doctor gave me was filled with unwanted chemicals. This shampoo unfortunately did not help with the dandruff, and in fact made my scalp feel oily and flaky after one day of not washing. So if you have a similar condition I would not recommend this product.
- Johanna Mesaros
Very impressed with how thick my hair feels after only two weeks. I'll definitely buy the conditioner now!
Bought the conditioner first and liked it so well I decided to try the shampoo. Like both. I have naturally grey/white hair and my hair is thick. These products leave my hair less dry and more manageable.
Great product for thick hair.
I have very thick hair and this shampoo does a good job at moisturizing my hair and not drying it out. Plus, it has natural ingredients which I love.
Happy Hair Nutrition
I love the fact that I am feeding my hair nutrition when I wash it with this shampoo.
Leaves my hair soft
Unlike some of the other natural products I have tried, this Acure repairing shampoo works well for my fine hair without needing a conditioner. It smells like a mild almond extract and leaves my hair feeling soft and clean.
Smells nice, works well with the conditioner.
I like Acure skin products better than their hair products though.
Great product for a great price!
Not What I Was Expected
Product says it's for normal to dry/damaged/curly hair. I have pretty normal hair that's closer to the dry side because I do color it; however, this shampoo is meant for people with extremely extremely dry hair. It left my hair very oily and limp. I had to wash my hair everyday because it was just so greasy and weighed down because of the shampoo and conditioner. It doesn't really lather and I felt like it didn't clean my hair at all. The smell leaves much to be desired. I was expecting the argan smell that I'm use to but it had more of a nutty smell to it.
I have been using this for several months now and I am very happy. I have long, curly hair. This is a great product for my kind of hair. My hair is healthy and shiny.
I have found a new favorite shampoo! My hair feels clean and silky soft and smells wonderful. I also use the conditioner which I love too!
I have looked and looked and tried every natural shampoo/conditioner under the sun. I absolutely felt in love with Acure because it feels the same as a normal shampoo/conditioner, but it's coming from quality ingredients. If you are having problems finding one you like, TRY THIS ONE. You won't be disappointed!
I bought this before in stores and decided to purchase it on Thrive because it's so much cheaper! I've always had troubles finding a good shampoo/conditioner, and this one really does the trick! It makes my hair shiny, smooth, and still fresh even if I don't wash my hair every day. It also foams really well and has an amazing scent, sort of like cherries.
In my quest to find toxin free household and personal products, I came across this shampoo and conditioner!!! Fell in love and use it all the time! Makes my flat, fine hair have more volume and feels amazingly soft.
Love the smell
I've tried all three Acure scents on Thrive. This is by far my favorite. I love the scent and it just works with my frizzy curly hair sooo well
Laves my very dry hair oily and frizzy
This shampoo is awful. I have fine, wavy, dry hair, but this shampoo leaves my hair very oily and frizzy. I've never encountered this with any other natural shampoo, and I've been using them for years. I'll go back to the Andalou shampoos, which are amazing! Too bad you can't get them here yet.
Looking for a shampoo/conditioner and read great reviews on this. Wow. Straw hair. Wishing never bought. Wishing could return it and the conditioner. Back to my previous cleanser/conditioner..WEN
Want to love
I really want to love this, love Acure in general. Knowing I had used this before, but not remembering, ordered it again. As with other reviews, this does not work well for me - HOWEVER, I remembered reading a review elsewhere that indicated this single Acure shampoo has this problem in hard water. So, you will love it if you have soft water, and be disappointed if you have hard.
Wanted to love this product!
I love the smell of this shampoo. Smells like almond extract! It had a great feel to it and lathered well, but left my hair too oily. It says it's for normal to dry hair, but I recommend it only for dry hair.
Use with the matching conditioner for soft & shiny hair
Works magic on my hair (my hair is thin and sometimes dry with a little wave) - leaving it soft, shiny and extremely touchable
At first I wasn't impressed by these because the smell is a bit off. But then I realized the other "non toxic" shampoo/conditioner I was using had Fragrance in it. Well that explains that! I can accept the scent in exchange for not putting toxic matter on my head. While the shampoo doesn't lather quite as well as the Fragrance-laden shampoo I have, it does the job. The conditioner is quite lovely.
I didn't like this at all unfortunately. It didn't lather for me. After getting a second quarter sized dot, I still didn't feel like it lathered very well. I have used other natural shampoo that I prefer over this one. Didn't care for the smell of this one either.
I have almost finished the entire bottle, and I have to say, it leaves something to be desired. I'm glad I did not pay full price for this shampoo. It leaves so much buildup on my scalp and my hair is limp and greasy. I feel like my hair is not even clean. I've tried using less each time, but that hasn't made much of a difference. I'm going to try what one user suggested which is a baking soda rinse afterward, but doesn't that defeat the purpose? Don't waste your money.
This shampoo smells amazing and leaves hair feeling clean and fresh unlike a lot of healthier shampoos.
Does it clean well?
Love the almond scent! Can definitely smell the almond extract.
My only question is how well is cleans- I have long, thick, wavey hair and it still felt kind of dirty after washing. Perhaps I am not using enough?
May have to pick up a natural clarifying shampoo to alternate in!
I left a review for what I thought was the Acure lotion I purchased as well but it was supposed to be for the Acure Shampoo I purchased. This is part of my process of switching to non chemical body products and Im happy with my purchase. It works well and smells great too. I will try other Acure products again!
- Jennifer B.
So Far So Good
I'm in the process of switching my body products to Organic. I came across Acure and tested out this one specifically because of the reviews. No complaints you do not need alot a little bit goes a long way and it's not watery, so far so good.
- Jennifer B.
This cleans well, leaves your hair feeling and looking good. It smells nice too. Sometimes natural shampoos leave something to be desired but not this one. I'll definitely buy it again.
I have naturally curly hair that gets frizzy in the FLA humidity. So far this product, after only a week, has kept the frizzies at bay. I also love the scent...I'm sold!
Where's the Argan?
Maybe there is a scent of Argan oil -- was anticipating more. Rather drying-- both shampoo and conditioner are a disappointment. Don't seem any more special than a regular drugstore item. Will not purchase again.
So much better than I expected! Smells nutty and it makes my long unruly hair so amazingly soft and bouncy. I love love love love it!!!
REPAIRED MY HAIR!
After using a neem shampoo my color treated hair was dry and tangled. After using this shampoo for a few weeks, my hair is in great condition! In fact, this shampoo is a bit too moisturizing, so I am going to try the Acure shampoo for volume.
I'm not a fan of almond extract, so I don't care much for the smell. On the up side, the scent doesn't linger.
I just got this and had previously been using John Master's organically....this is so much BETTER and costs considerably less I am so happy I read about this company one shampoo and one condition and my hair is super soft no flyaway a and curled great Will keep buying this wonderful stuff!
Love this shampoo!
I buy many Acure products, so I am pleased to say this one did not disappoint! Leaves my hair feeling clean and smelling great.
I've recently switched to all natural product . Most I make myself but was unsure how to make my own shampoo. I love this product. It works well and smells great! Happy to have found a natural product that works and is affordable!
Try the water
Having tried dozens of shampoos with good EWG ratings, I can say Acure is the best thing that's working so far. However, I'd like to point out the pH of the water you're showering in makes a big difference. Acure shampoos rinse "squeaky clean" every time I use them when I'm visiting relatives in Florida; at home in Georgia it doesn't rinse out so well and I do have to deal with build up. Add a tiny pinch of baking soda if you experience this problem. Still a good product.
Cleans and softens my hair well. The smell is what makes it a full, beautiful experience.
My go-to shampoo
I have been trying to refine my natural hair care routine for a couple of years. I have a lot of straight, fine hair. I tried "no poo" but my hair was way too dry and frizzy. I tried several other natural shampoos and conditioners (much more expensive than this one!), but the conditioners either left a residue on my hair or were not moisturizing enough. I decided to check out Thrive's selection and found this one had a good rating from EWG's Skin Deep, so I tried it. I LOVE THIS STUFF! I feel like I am almost using "normal" shampoo and conditioner again, without the chemicals. My hair feels great, and I love the smell. The only thing that makes me suspicious is how this product is clear when the first 2 ingredients are dark berries?! However, I am not going to mess with a good thing!
Such a great shampoo, hair is clean, shiny & left smelling beautiful.
This shampoo smells amazing and is much lower-priced than other products that omit harmful ingredients.
great for my dry, wavy hair
This review applies to the shampoo and conditioner used together. I have very dry, wavy/curly hair. I've been using salon beauty products (the ones with all the chemical crud in them) and decided it was time to go natural. This stuff works just as well as the salon stuff and smells sooooo much better. The shampoo definitely cleans my hair. Conditioner leaves my hair moisturized and shiny, although I have to use a decent amount to get it that way.
Love at first smell and use!!
Fell in love with the smell and texture. Has a great great lather and didn't feel the need to condition after. So impressed. Bought the conditioner as well. Hair smells great after shower and feels lovely. Thank you thrive!!
I've tried various natural shampoos (and conditioners to pair) and this one has been absolutely wonderful for my hair! Most others would leave my hair feeling straw-like and not clean enough, but this product leaves it feeling smooth, shiny and healthy. I will definitely keep using this product from Acure!
I'm really pleased with this product. The smell is like cherry almonds and it leaves my hair soft and silky. I've tried several natural shampoos and often they leave my hair like straw but this product is very easy on it and smells divine! I wish Thrive had the larger size since I use quite a bit on my long hair but otherwise this is a win!
Smells good but finishes too fast.
I have an abundance of curly hair and although I have an oily scalp, my hair tends to dry from the ends. I decided to use a natural shampoo that wouldn't strip the oils from my hair. And after reading review for this Acure product I though I'd give it a try.
It has a great smell and it made my hair feel soft. However, it didn't lather too much so I would use larger amounts each time. The bottle didn't last long and after each use, I felt like my scalp wasn't completely clean.
- Maggie D.
Living in the middle of no where, this shampoo looked very very promising. I live in a small town that does not really have any beauty products stores or even health food stores. My hair feels so much better as does my wallet. I almost bought a chemical shampoo that wasn't biodegradable or cruelty free. I am very happy.
I wish that the shampoo and conditioner were an all-in-one so that I didn't have to buy both. Don't be surprised if you see this review on the conditioner too. :)
- Caroline Weaver
Great for natural hair, best price on Thrive
Short of making my own product, I've done extensive research and testing to find the absolute best products on my hair with the modest budget that I have to work with. I have a full time job, but I model on the side as a hobby and I have to make sure that my hair game is on point for the days that I have shoots. After educating myself on healthier beauty habits during college, I just couldn't go back to buying the $4 toxin-laden shampoos/conditioners at Target or Wal-Mart. That's not what I wanted for my body, and they weren't companies that I wanted to support. I first came across the Acure line at a Whole Foods and I gladly paid $10 for their bottle of Moroccan Argan Oil shampoo. Their brand was environmentally noninvasive, cruelty free, supported charity and made with 100% natural ingredients. The difference was huge. Not only was my hair clean, moisturized, and healthy, I noticed that a number of skin irritations went away and it was terrifying to thing that I'd been using those other shampoos for so long. Fast forward 3 years, I find this on Thrive Market for HALF of what I'd been paying for so long. It was a no brainer. Even if I just got the year long membership for my shampoo (and other beauty products with similar values), I'd make up the the membership within a couple months tops. So happy with this purchase and so happy with Thrive Market.
- R. Logan
Love this shampoo!
I continuously try natural hair products just to be disappointed when they leave my hair dry and kind of sticky. I saw great reviews for this product elsewhere so I figured I'd give it a try, keeping my expectations low. I was blown away! It made my hair immediately softer and leaves it looking and feeling healthier. I'm so glad I gave it a try, truly an awesome and natural product!
I've tried some others argan oil shampoos, then found this a couple years back. I was so thrilled to find it here on thrive at such a great price! This has become my favorite shampoo. I do rotate with another as well, but this one leaves my hair noticeably softer and more manageable than other brands, natural or salon that I've tried.
Great for curly hair!
It's hard to find a shampoo when you have curly hair, but this stuff is really nice! And smells like Dr. Pepper, in a good way. It's my favorite of all the AO shampoos. It can dry my hair and scalp a little, so I just add a tiny bit (a couple drops, basically) of Acure conditioner to make the pH more acidic and that does the trick. Highly recommend
I really like using this shampoo it leaves my hair feeling clean and soft.
I often use shampoo products with Argan Oil and I figured this would be fairly similar, I was wrong, this is much better. I bought this along with the Conditioner so this is a review of both of them together! This leaves my normally dry untouchable hair feeling amazing. I normally wash my hair every other day and I've been surprised every time I touch my hair with how soft it feels. I will definitely continue to use both the shampoo and conditioner.
I love this shampoo! It's not harsh on your hair and it smells like almonds which I love!
I think this shampoo is great, it's light and clean AND it still has a decent lather.
Argan Stem Cell Shampoo
We have been using more exclusive, brand sulfate/salt/paraben free shampoos (for color-treated hair) for years. Tried this and thus far, we both like it. Lathers nicely, has a pleasant aroma (not overpowering) and cleans hair nicely and gently. Am buying again.
- John or Renee
This is good stuff
I've struggled over the years with finding a shampoo that is good for me and my hair. This stuff has fantastic ingredients and makes my hair softer, stronger, and more manageable. I love love love it and I'm definitely going to use it for the long haul. I recommend this to everyone!
This shampoo cleans great and smells amazing! Don't think I will ever use anything else!!
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