Right then, Michelle began searching for a way to clean without the stuff that can poison our children and damage the environment. Along the way she found some scientists who had been doing groundbreaking work with bacteria. They created a probiotic cleaner for a livestock farmer who wanted to reduce the chemicals his animals were exposed to. It turns out his pigs were healthier and his cows had less infections once he ditched the chemicals. She thought, if it can clean an actual pigsty, surely it can clean a counter top!
Counter Culture has been working with these guys ever since, road testing their formulas back in Australia, and creating products that are completely safe, work great, and smell ten times better than grandma's potpourri. Besides the fun fact that when you use the product, you literally clean your counter with cultures, they named their brand because they reject the status quo of cleaning by killing 99% of bacteria.