We use ingredients that have substantial science-base research behind them. When it comes to oral care, there is a library of scientific study on “just” ingredients. We prefer ingredients that people recognize so they can make informed decisions about their purchase. It doesn’t have to be complicated to be effective! Our website contains in-depth sections regarding studies we used to formulate our products with. Being organic and NON GMO, IS important to us. We believe plant material should be pesticide free and not genetically altered to be “healthy” and good for the planet. All of our plant material is ORGANICALLY certified. Our xylitol is NON GMO and we use corn since it’s a renewable resource. Xylitol, from birch trees, is easily certified as organic, but it also takes a LONG TIME for birch trees to grow back.