Hu

The goal isn’t to just get by. The goal is to live actively, age gracefully, and flourish. We are inspired by quality food’s ability to heal versus poor quality food’s guarantee to hinder. We started Hu to help people get back to eating, living, and thriving like humans. Our journey to “Get Back To Human” started where many people are today: a bit groggy, run-down, and over-caffeinated. Even though we were living a “healthy” lifestyle - no junk food, some exercise, and some label reading - we weren’t really thriving. So Jordan, our co-founder and corporate defector (he didn’t come from the food industry, but he’s in deep now), immersed himself in all things food: the gut-brain connection, systemic inflammation, the impact of certain foods and additives on our health, and where potentially harmful things are hiding in our food supply. First, he cut gluten. In just a few days, an annoying skin condition he had dealt with for years completely disappeared. He was hooked. Second, he went primal. In addition to kicking gluten to the curb, gone were soy, cane sugar, cheap "vegetable" oils and canola oil, poor-quality meats and fish, grains, and dairy. He became sharper, leaner, more focused - he felt incredible. Third, Jordan started asking questions at his favorite restaurants like, “What kind of oil do you cook in?” and “What is the beef on your menu fed on the farms?” When even “healthy” restaurants couldn’t give him good answers, he called Jess. Together, they founded the restaurant (and chocolate line) they wished had existed. Now it does. Welcome to Hu, where we’re Getting Back To Human by creating food for humans.


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