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Established in 2018, The Luving Company, a female-founded and minority-owned business, launched it’s first brand, KidsLuv, a ZERO Sugar Vitamin Enhance beverage designed to give kids a healthy dose of vitamins and minerals their bodies need, without the harmful sugars. Created by Ashi Jelinek, a mother of three, who found the market lacked healthy, innovative children's products, set out to create a functional vitamin beverage for kids. KidsLuv is a ZERO Sugar Vitamin Enhance kids’ beverage using only Certified Vegan vitamins and minerals, and currently available in three fun-luving flavors: Peach Me, I’m Orange; Flying Fla-Mango and Starstruck Coconut. All three flavors have zero sugar, only 10 calories, 2g carbs and are 100% clean labeled, certified Non-GMO, Vegan, Kosher and Gluten-free, packaged in an 8 oz. recyclable, resealable, straw-free drink carton. Kids luv it and parents do too!