Oral Essentials was formulated by an internationally recognized and award-winning cosmetic dentist and periodontist. Together, they recognized that most people have no idea what’s in the products they use each and every day. So they set out to educate the world by empowering people to make better choices about their oral care. Through clinically tested research, they pioneered a new line of products that clean your mouth and brighten your smile as well as any name brand product, without all the harmful side effects. It’s everything you need and nothing you don’t. Oral Essentials uses only whole ingredients that are filled with beneficial minerals. Our primary ingredient is Dead Sea salt. It’s the most potent salt in the world, and it’s been revered for its healing powers since the earliest human civilizations. We mix it with other naturally derived key ingredients like organic aloe vera, essential oils, and plant-based non-GMO xylitol from birch trees to control the development of—not kill—the bacteria in your mouth. But what’s not inside Oral Essentials matters as much as what is. We don’t include any of the bad stuff you’ll find along the oral care aisle. That means no alcohol, no dyes, no SLS, and no petroleum-based glycerin. Because we’re proud to be certified 100% non-toxic. And with solutions to improve whitening, sensitivity, gum health, and dry mouth, we’re delivering an uncompromising routine for everyone.