Pure didn't begin like other companies It started in my kitchen and was inspired by my daughter. When Anna was 6, she made the decision on her own to become vegetarian. There was no doubt in my mind that I needed to support her decision so I took to the kitchen to create clean and nutritionally balanced foods that she would love. The same convictions that led me to create the perfect snack bar for Anna, now 17, still drive everything we do as a company We use the highest quality ingredients in all of our products. As a mom, I won’t compromise on that. My grandma used to say “eat things as close to their natural state as possible”. This is why we choose simple ingredients from the earth. We use only certified organic, non GMO, gluten free, kosher, dairy and soy free ingredients in all of our products.