S.W. Basics

Our whole thing is that fewer ingredients means gentler skincare. And the simpler your routine the better. Our products are effective, easy to use, and made for everyone. Most companies say “all natural” when they really mean “not-at-all natural.” We only use truly natural ingredients that are certified organic, fair trade, or sourced from family farms. The beauty industry desperately needs a makeover. We’re a small team of real people just like you: we want products that really work and we don’t want to feel bullied into buying them. Great skincare is about more than just great ingredients. See More

Featured on Thrive Market

See All Articles
Peanut Butter and Jelly Cups Recipe
FOOD

Peanut Butter and Jelly Cups Recipe

Obsessed with peanut butter? Then this treat is for you! We take chocolate peanut butter cups to the next level by swirling in strawberry jam—PB’s classic sandwich companion—and the result is a por...

Read More
Gluten-Free Edible Cookie Dough Recipe
FOOD

Gluten-Free Edible Cookie Dough Recipe

We’re about to make your cookie dough dreams come true—even for gluten-free eaters! Instead of using flour, eggs, butter, and granulated sugar, this recipe combines dates, almond butter, and almond...

Read More
Thrive Market Sends Help to Houston—Everything We’re Doing, Plus How You Can Get Involved
LIVING

Thrive Market Sends Help to Houston—Everything We’re Doing, Plus How You Can Get Involved

While many of us spent Labor Day weekend marking the last days of summer with friends and family, six million Americans endured more than 30 inches of rain as Hurricane Harvey slammed into the Texa...

Read More