So, we set out to see if we could create a ketchup that we actually wanted to eat, with clean and considered ingredients like whole tomatoes and less sugar. We also sought to create a food company that could be a model for change and stood for what we believed in: the power of food to connect people to each other, to nature, and to our own creativity. And of course, the ketchup had to taste better too – and not just a little bit better, but ten times better. So much better that people (other than our moms) would actually tell their friends about it.
Now we work every day to fulfill our mission: To bring integrity and charm to ordinary and overlooked food. We started by making condiments with character. And it’s all thanks to our fellow food lovers who have taken a chance by joining us on the journey.
P.S. Oh yeah, you’re probably wondering: who is Sir Kensington? He’s a spice trader, nature lover, innovator, world explorer – and he’s entirely fictional. We made him up as our muse, our mascot, and our guide through the complex world of food and business.