The Optimist Co.

The Optimist Co. began in Devin's kitchen while she was expecting her second child. While cleaning, she suffered an asthma attack from a product she believe to be both "green" and safe. Taking a closer look at the ingredients she realized she would practically need a chemistry degree to understand the long chemical names. As a natural optimist, she took on the challenge and created her own safe cleaning products with ingredients she could easily identify as safe. Devin found that the back-to-basic ingredients she used were often even more effective at cleaning then the chemical options. By using essential oils, she was also able to create products that smelled as happy as she felt while cleaning with her new creations. With only six week to be ready, Devin stared her business and launched her products at a local farmer's market and quickly gained a loyal local following. That first summer was busy with products selling out as fast as she could make them and launching at her first wholesale location. See More

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