Born from the belief that you shouldn’t have to choose between clean, plant-based nutrition and on-the-go convenience, Vega is a premium brand of convenient, plant-based, real-food alternatives. We strive to give you the knowledge and nutrition to help you be better on your own terms—one small change at a time. And we’re rooting for you, every step along the way. Since 2001, Vega has been groundbreakers in the plant-based natural health and performance products industry. From Whole Food Health Optimizer, we’ve expanded to create a range of clean, plant-based nutrition products to help you be better—on your own terms.