Vega

Born from the belief that you shouldn’t have to choose between clean, plant-based nutrition and on-the-go convenience, Vega is a premium brand of convenient, plant-based, real-food alternatives. We strive to give you the knowledge and nutrition to help you be better on your own terms—one small change at a time. And we’re rooting for you, every step along the way. Since 2001, Vega has been groundbreakers in the plant-based natural health and performance products industry. From Whole Food Health Optimizer, we’ve expanded to create a range of clean, plant-based nutrition products to help you be better—on your own terms. See More

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Peanut Butter and Jelly Cups Recipe
FOOD

Peanut Butter and Jelly Cups Recipe

Obsessed with peanut butter? Then this treat is for you! We take chocolate peanut butter cups to the next level by swirling in strawberry jam—PB’s classic sandwich companion—and the result is a por...

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Gluten-Free Edible Cookie Dough Recipe
FOOD

Gluten-Free Edible Cookie Dough Recipe

We’re about to make your cookie dough dreams come true—even for gluten-free eaters! Instead of using flour, eggs, butter, and granulated sugar, this recipe combines dates, almond butter, and almond...

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Thrive Market Sends Help to Houston—Everything We’re Doing, Plus How You Can Get Involved
LIVING

Thrive Market Sends Help to Houston—Everything We’re Doing, Plus How You Can Get Involved

While many of us spent Labor Day weekend marking the last days of summer with friends and family, six million Americans endured more than 30 inches of rain as Hurricane Harvey slammed into the Texa...

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