According to the Environmental Protection Agency (EPA), CO2 emissions have increased by about 90 percent since 1970. “Carbon dioxide enters the atmosphere through burning fossil fuels (coal, natural gas, and oil), solid waste, trees and other biological materials, and also as a result of certain chemical reactions (e.g., manufacture of cement).” In recent years, many businesses have taken steps to reduce their environmental impact by becoming carbon neutral. Wasa is one of those companies. Wasa diligently tracks, measures, and reports its CO2 emissions from field to shelf, like packaging production, energy consumption, and product transportation. The brand’s efforts have resulted in reducing approximately 94,000 metric tons of CO2, and Wasa compensates for any remaining emissions by donating to organizations that support rainforest protection and solar energy use.
The History of Wasa
Wasa’s products are available in 40 different countries, but the brand got its start in Sweden in 1919. Eighty years later, the brand joined the Barilla Group, an Italian food company with roots in bread and pasta. Wasa is named after the Swedish king Gustav Vasa—the name was chosen to be easily recognizable for Swedes, and has since become a popular brand around the globe.
Wasa Company Mission
As the world’s largest producer of Scandinavian-style crispbread, Wasa has been perfecting its signature crackers for a century. The brand is deeply committed to protecting the natural world, and spearheads several projects that promote conservation, like the Madre de Dios project in the rainforests of Peru, and solar energy programs in rural India.
Benefits of Wasa
With a mild flavor, Wasa crispbreads are an ideal base for all of your favorite toppings. (And they’re just 20 to 60 calories per slice.) Try them with tuna salad, slices of smoked salmon, chicken salad, mashed avocado, or slices of cheese. For a sweeter version, spread on peanut butter, jelly, and top with crisp apple slices. Here are some ideas from our Thrive Market members, too.
Top Wasa Product
For lunches, appetizers, or snacking, Wasa’s crispbreads are a tried-and-true staple.
Known throughout Europe as the original crispbread, this wholesome cracker features a perfectly crisp bite and golden color, plus a distinctive flavor that comes from a blend of rye grains.
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