Southern Roots & Life Lessons Jason’s journey to Wilde began in a small town in South Carolina, where he was raised by two incredible women. His mother taught by example, making huge sacrifices supporting her family by working third shift at a textile company. His amazing grandmother, “Ma,” always told him that if he could dream it, he could do it. Their dedication instilled in Jason an incredible work ethic and the will to never give up. Humble, Granola Beginnings Jason got interested in clean eating working as a model with the HanesBrands® in New York City, where he discovered that what he put into his body affected his energy levels and his confidence. This new-found passion to eat right inspired Jason to start FEED Granola in 2007. While FEED didn’t become the industry leader Jason had dreamed, the challenges of this first venture ignited his passion to create a product to share with the world. Jason caught the entrepreneurial bug and never looked back. High Hopes & the Wilde Bar In 2014, while Jason and his wife, Melissa, trained for a marathon, Jason dreamed up his next big idea – an on the go meat-based protein bar. The vision was to combine lean meats and superfoods to create a complete-protein, high-energy snack. After spending two years perfecting the product, Wilde Bars hit the shelves in 2016 in natural food stores around the country. The (Re)Birth of Wilde Unfortunately, the Wilde Bar joined an already crowded array of meat snacks and it wasn’t a runaway hit. Jason found himself and the company struggling. What happened next would change the future of Wilde Brands forever. In the summer of 2017, while munching on a bag of chips (and ALWAYS thinking about tasty and healthy snacks), Jason thought to himself: “Why hasn’t someone come up with a better way to ‘chip’?” He remembered what Ma had taught him: “If you can dream it, you can do it.” And just like that, the idea for Wilde Chips was born. The Chip Revolution Jason’s “better way to chip” became the first of its kind, made from ingredients that won’t make you feel empty after crushing a bag. Wilde Chicken Chips are low in carbs, high in protein, and an absolute winner in taste. Wilde Chicken Chips started shipping nationwide in July 2018, revolutionizing healthy snacking!