No oral care routine is complete without toothpaste. It’s a staple product you use at least twice a day, but have you ever given much thought to what goes inside your tube? We’re getting into all the details today so you can put your best smile forward. Like many personal care products, there are potentially toxic versions (made with chemicals and difficult-to-pronounce ingredients) and better-for-you options (made with natural ingredients like baking soda, essential oils, and even activated charcoal). One of the ingredients it's best to avoid is triclosan (TCS), a chemical meant to help prevent bacterial contamination. Although more research is needed, TCS was recently banned by the FDA from certain soap products, yet remains in some toothpastes.TCS has been reported to be an “endocrine disrupting chemical in multiple species.”
The History of Toothpaste
Recipes for toothpowder have been discovered dating back to 5000 BCE. Ancient Egyptians included abrasive ingredients in their mixes, which helped scrape off any residue from teeth and gums but could also cause damage if used too aggressively. The toothpaste industry really got going in the 19th century. In 1850, Colgate introduced its first jarred offering, and mass production began in the 1870s, followed by the development of the tube we all know today. Chalk was often used as an abrasive, which was the norm up through the 1960s. Today’s modern formulas still fight plaque, remove stains, and give your teeth a squeaky clean feel, but the ingredients are much more palatable, and better for both you and the environment.
Top Toothpaste Brands
There are lots of natural options to choose from on ThriveMarket.com
Say hello to hello, an oral care company founded by Craig Dubitsky, who wanted to create a line of products made from natural ingredients.
Dr. Bronner’s might be best known for its line of castile soaps, but this environmentally friendly brand also makes toothpaste, bar soaps, and more.
Tom’s of Maine
From mouthwash to minty-fresh toothpaste, Tom’s of Maine has everything you need to care for your teeth and gums.
Best Paraben-Free Toothpaste
Avoiding parabens? Pick up one of these toothpaste tubes.
Tom’s of Maine Simply White Toothpaste, Clean Mint
Tom’s formula relies on naturally sourced silicas to help whiten teeth without the use of traditional bleaching chemicals. This toothpaste also has the seal of approval from the American Dental Association.
Thrive Market Triple Action Toothpaste
Naturally whiten your teeth with our potent combination of green tea extract, tea tree oil, and CoQ10. This formula is fluoride-free, sulfate-free, and sweetened with xylitol—a plant-based sugar substitute.
Kiss My Face Triple Action Fluoride-Free Toothpaste
You’ll love this toothpaste that relies on some of nature’s best ingredients to freshen your breath and clean your teeth—CoQ10, olive leaf extract, silica, and peppermint.
Looking for vegan toothpaste? We’ve got you covered.
Dr. Bronner’s Toothpaste, Anise
Reach for this organic toothpaste that’s free from artificial colors, synthetic ingredients, and preservatives. Plus, the box and tube are recyclable.
Hello Sensitivity Relief Fluoride Toothpaste
For sensitive teeth, try hello’s fluoride toothpaste that uses anti-cavity agents like potassium nitrate and sodium fluoride to provide natural relief.
Healthy Oral Care Ideas From Thrive Market
Ready to upgrade your toothpaste, floss, and mouthwash? Here are some of our go-to resources.
The Best Natural Toothpastes to Try
This post guides you through a handful of the most popular toothpaste brands, including organic options.
How to Make DIY Toothpaste
If you love a DIY project, give toothpaste a try. The recipe is super simple and only requires a few pantry staples.
How to Start Oil Pulling
Oil pulling is one of the ways you can help care for your mouth naturally. If you’d like to learn more, this post has all the information you need to get started.