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Why You’ll Love It
About This Brand
A radical, revolutionary toothbrush that offers real results.
In 1983 architects, best friends, and innovators Kevin & James sat on the Caribbean island of Tortola and decided they wanted to do more…they wanted to impact and improve the everyday lives of people. And what better way than to revolutionize a tool used every day by billions – the toothbrush! Archaic and practically unaltered since its initial conception, the toothbrush was ripe for improvement. Hence the first RADIUS toothbrush was born. Aptly named the Original, it is still the #1 best-selling RADIUS adult toothbrush. At the crux of RADIUS’ original design is a Radical, Revolutionary toothbrush that offers Real Results by massaging gums while cleaning teeth and a Refreshing/Rejuvenating experience making users feel as if they have just had a professional cleaning.
At the core of RADIUS’ dogma is a desire to reinvent existing, everyday items by adding benefits through the 4 R’s – Responsible Design, Radical Look, Real Results, and Refreshing Experience. This mission drives RADIUS to provide premium, thoughtful, and unique designer options to consumers around the world while being 100% focused on waste and energy reduction.
Today RADIUS is proud to be one of the only toothbrush manufacturers still operating in the United States that still manufactures on its own injection molding and bristling machines. RADIUS is a family-owned, women-run and operated company manufacturing in a 20,000 sq. ft. restored feed mill built in the early 1800’s in Pennsylvania Amish country.
The Original Toothbrush was designed in early 1982 and was followed by a lengthy gestation period that lasted until late 1983. Kevin & James moved themselves and families from Tortola to Manhattan for final product development.
The final design had 5,500 very thin bristles (about 2/3 the thickness of an Oral B 40 and four times more bristles). It came in right or left handed versions and the body of the toothbrush was made of cellulose, a plant based plastic.
The design was revolutionary - nobody had ever thought of using very fine filaments or of using a large head to lower pressure on the gums. The idea of actually making a handle that responded to the right and left orientation of the world's population was regarded as scandalous. This design did not fit into one of those little slots that toothbrushes were sold from - that had been the main determinant of the shape of a toothbrush for 50 years.
The head was an organic oval shape - the tufts of bristles arranged so that they did not line up in parallel - this meant that they did not repetitively track along the gum line and cause cervical erosion. In 1982 all other toothbrushes had rectangular heads – but by 1992, all had followed RADIUS into oval heads.
RADIUS was established in a loft building in New York's Flatiron District, with a subcontractor in Leominster, Mass. making the brushes. We began selling to design stores, pharmacies and mail order catalogs.
Bristles are 100% castor bean vegetable-based nylon.
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