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1. Register for free

Register for free to browse the Thrive catalog, see member savings, and receive 15% off your first purchase.

2. Start your trial

With your first purchase on Thrive, you’ll start a free 30-day membership trial. See how much you save. Cancel any time.

3. Join the community

Join Thrive for just $59.95 and save on the world’s best healthy products for a full year. With your membership, Thrive will sponsor a low-income family.

Top 10 FAQs
  • What is Thrive Market?

    Thrive Market is the first socially conscious online store offering the world's best-selling natural and organic products at wholesale prices. We carry over 2,500 of the highest quality food, supplements, home, personal care, and beauty products from over 400 of the best brands on the market, all delivered straight to your door at 25-50% off retail prices. Our mission is to make health living easy, affordable, and accessible for every American family.

  • Why did you start Thrive Market?

    Call us radical, but we believe that the ability to live a healthy lifestyle shouldn’t depend on income level, geography, or any other arbitrary barrier. Whether you’re a corporate executive or an elementary school teacher, whether you live in on the upper westside of Manhattan or in a small town with no local health food store, we think you and your family should have access to healthy, wholesome, and non-toxic products at or below the price of their processed, artificial, and often toxic alternatives. That hasn’t been the case for a long time in this country and we wanted to do something about it.

  • Why does Thrive charge an annual membership fee?

    Like Costco, Netflix, and NPR, Thrive Market is a membership community. By paying the equivalent of just $5/month ($59.95 annually), your membership fee makes it possible for us to search high and low for the best healthy products, buy them directly from suppliers, and combine our buying power to bring them to the Thrive community at 25-50% below retail prices. This allows us to sustain our mission to make healthy living universally accessible.

  • Is the membership really worth it?

    In our humble opinion, absolutely! At average discounts of 35% to retail, with just $110 worth of purchases on Thrive Market, you will have made back your initial membership fee. That means that if you’re an average American family of four, buying just 25% of your monthly groceries at Thrive Market will pay back your membership fee in under one month. Just as importantly, your paid membership will sponsor a free annual membership for a low-income family. That’s free access for an entire year to healthy, wholesome products at prices lower than their highly-processed, unhealthy alternatives. At Thrive Market, we want our community to enjoy shopping and saving with us for years to come. That’s why we guarantee your annual membership will pay for itself in savings. All you have to do is shop and save. If you don’t make your membership fee back in savings by the end of the year, we’ll automatically give you the difference in Thrive Market credit after you renew. For example, if your membership fee was $60, and you only saved $40 in the year, we will automatically add a $20 Thrive credit to your account after you renew.

  • How does the free trial work?

    We offer a free 30-day trial for every new member at Thrive Market. The idea is to give you a chance to experience Thrive savings firsthand before you commit to an annual membership. Your free trial starts with your first Thrive purchase and will last a full month with full membership benefits. If at any point during that time, you decide you don’t want to be a Thrive member, you can cancel and we’ll never charge your card for a membership.

  • What kinds of products does Thrive Market carry?

    We’ve curated the Thrive Market catalog to include each of the top products from hundreds of the leading natural products brands across categories like cooking ingredients, healthy snacks, nutritional supplements, natural home goods, and bath & beauty. What you won't find: 115 different varieties of almond butter stretching down an aisle as far as the eye can see. What you will find: over 2,500 of the most popular natural products from the very best brands - brands that exude the values of health, sustainability, and premium quality.

  • How do I know if a product aligns with my diet and values?

    We’ve meticulously merchandised our catalog to ensure exceptional coverage across dozens of key dietary preferences and values. From Paleo and gluten-free to vegan and raw to non-GMO and certified organic, we’ve got you covered. Just as importantly, we’ve painstakingly tagged every product in our catalog along 90+ such filters so that you can easily customize your shopping experience to your preferences and values with a click of the mouse.

  • Does Thrive Market have a social mission?

    We believe that purpose in business is every bit as important as profits. For us, that purpose is to make healthy living easy and accessible for every American family. That's why we offer these products at fair prices. It's also why we've committed to donating a free Thrive membership to a low-income family for every paid membership on the site - forever. You can read more about our social mission here.

  • What is the Thrive Happiness Guarantee?

    Simple: If you’re not happy with any aspect of your Thrive experience, our number one priority is to make it right - not just for you to be satisfied, but to truly be happy.

  • Who is behind Thrive Market?

    We’re a team of serial social entrepreneurs, technologists, and natural products industry veterans brought together by two shared realizations: (1) that living healthy in America is too hard for too many people, and (2) that it shouldn’t be that way. Before Thrive ever launched, we spent more than a year developing the right business model, enrolling hundreds of brand and charity partners, and bringing an incredible group of health experts, entrepreneurs, and advisors together to tackle the ambitious goal of making healthy living truly accessible to every American. is the result and we are so grateful to everyone who has helped us make it reality.


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