According to a 2018 study, 79 percent of Americans are more loyal to purpose-driven brands than traditional brands—and they feel a deeper connection to these companies, too. This isn’t exactly surprising when you think about it. Wouldn’t most of us prefer to see our hard-earned dollars do more for the world? And it’s reassuring to know we’re not alone in our desire to expand our purchasing power by helping others. An increasing selection of brands are teaming up with charities in an effort to give back. That means that with every purchase of these trusted products, you’re supporting important social causes as well.
What Does it Mean When a Brand Supports a Charity?
Brands that support charities have taken a more socially responsible approach to the way they conduct business by linking up with charitable organizations that aim to make the world a better place. These companies support selected nonprofits in a variety of ways—donating a portion of their sales to meaningful causes, donating products to those in need, and partnering with organizations for specific social initiatives are just a few examples.
Benefits of Shopping Brands That Support Charities
When you purchase a brand that supports a charity it means your money is stretching beyond the product sale and benefiting someone or something in need (you might call that a two-for-one deal). Chances are, you’ll feel more loyal and engaged with that brand, and more likely to shop it again in the future. And your purchase may have even greater implications. By choosing to shop brands that support charities, you encourage non-charitable brands to be more socially driven in the hopes of capturing your business. That’s a win for everyone.
Tips for Finding Brands That Support Charities
Ensuring you’re putting your money toward a greater good with every purchase has never been easier. These days, you can buy everything from food to clothing (and everything in between) from brands that support charities. Check out this directory for more companies that are paying it forward. Another helpful tip is to share your purchases on your social media accounts to encourage more support for these do-good brands.
Top Brands That Support Charities
Stock up on brands that give back.
Each Mamma Chia product is produced using sustainable, environmentally friendly practices in order to offer high-quality organic, chia-based food and beverages—and share the magic of chia seeds with the world. The brand donates 1 percent of all gross sales to support healthy farmers, community groups, and organizations that are building healthy and local food systems.
This superfood essential provides a dose of protein, calcium, iron, and fiber, plus tons of crunch when sprinkled on yogurt, salads, and smoothie bowls.
Nutiva is committed to sustainability and has a passion for giving back to local communities. The line of superfood-powered products keeps things simple with the most premium ingredients possible. The brand has partnered with a variety of nonprofit organizations, including Common Vision. Together, the two companies launched the City Fruit Tree Initiative to donate an orchard to every public elementary, middle, and high school (31 total) in Richmond, California.
Nutiva Organic Virgin Coconut Oil
This pantry staple is great for cooking, smoothies, or even DIY beauty treatments. It’s crafted in Southeast Asia where fresh coconuts are cold-pressed immediately after harvesting and never bleached, refined, or deodorized.
Clif doesn’t only fuel your adventure with great-tasting, wholesome snacks that are convenient to enjoy on the go. The brand also sponsors a Business with Purpose Scholarship to help advance tomorrow’s business leaders by offering $37,000 in college debt repayment.
Clif Bars Luna Bar, Lemon Zest
This bar is made with the zippy flavor of fresh lemon—and nothing artificial. With 9g of protein per serving, it’ll get you through the afternoon slump.
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Want more? Dig into the Thrive Market blog.
These brands have big hearts. See how they take extra steps to make the world a better place. Plus, check out some of our own social initiatives here at Thrive Market.
The future of farming might be a little brighter thanks to this growing movement that puts the environment first, supports local growers, and provides better-quality crops.
Our meat and seafood line is a cut above the competition. The high-quality animal proteins are raised as ethically and sustainably as possible and the flavor is nothing short of exceptional.