Striving for healthy hair, healthy communities and a healthy planet.
Beautiful Curls was created by Alaffia to further their goal of empowering individuals and communities through the fair trade of handcrafted shea butter. With simple formulations, honest ingredients, and fair trade principles, Beautiful Curls strives for healthy hair, healthy communities and a healthy planet.
Beautiful Curls is based on the belief that beauty comes in all forms – and Beautiful hair is no different. Beautiful Curls are loose waves, big curls, medium spirals, tight springy coils and all things in between. Beautiful Curls are healthy curls. Just as diet and internal health are important for hair, so is external care. Our rich shea butter formulas moisturize and nurture for healthy, shiny and happy curls of all types.
About Alaffia and Beautiful Curls
Alaffia was founded by Olowo-n’djo Tchala in 2004 to support community empowerment projects in his home country of Togo. After first setting up a fair trade women’s shea butter cooperative in Togo to produce high-quality, traditionally handcrafted shea butter, Olowo-n’djo realized the maximum benefit to his communities would come from offering this indigenous product directly to consumers in the form of natural, premium skin care products. The proceeds from the sales of these products not only supports the women of the shea butter cooperative, but is also used to fund empowerment projects throughout the central region of Togo. In 2010, Olowo-n’djo founded Beautiful Curls to further Alaffia’s support of the cooperative and community projects – and offer an effective, natural alternative to individuals with curly hair.
Beautiful Curls products are formulated by Prairie Rose Hyde, Olowo-n’djo’s wife. With degrees in Plant Biochemistry and Ethnobotany, Rose combines Alaffia handcrafted shea butter with botanical extracts, vitamins and minerals specific to curly hair.
Beautiful Curls formulas are based on shampoo, conditioner and styling products that Rose created for their two young daughters. Beautiful Curls formulas are the accumulation of over 8 years of experimentation and research.
Beautiful Curls shea butter is handcrafted by the Alaffia Shea Butter Cooperative in Sokodé, Togo West Africa. The Alaffia Cooperative is made up of over 300 women from diverse ethnic and social backgrounds. They all have been handcrafting shea butter their entire lives, a skill they learned as young children from their mothers and grandmothers.
Beautiful Curls products are handmade from this shea butter and packed and shipped in Lacey, WA by the Alaffia Team, a diverse and dedicated group of individuals. With the help of the Alaffia Sales & Service Team, your sales are returned to West Africa to fund our community empowerment projects.