Privacy Policy


Effective date: January 1st, 2020
Privacy Policy effective prior to January 1st, 2020


At Thrive Market, our mission to make healthy living easy and affordable for everyone. In order to do this, we collect, use, and share some of your Personal Information. The purpose of this Privacy Policy is to share how Thrive Market does this and how to exercise the choices and rights you have in your information. By using or accessing the Services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy.

1. Scope of the Privacy Policy

This policy covers our treatment of personally identifiable information ("Personal Information") that we process when you are accessing or using our Services. It applies to all Thrive Market members, consumers, and users, including job applicants to Thrive Market, and to all Thrive Market platforms, including our mobile apps, website (thrivemarket.com and subdomains), features, content, products, email distribution lists, and other services offered by Thrive Market (collectively, the “Services”). Please remember that your use of the Services is also subject to our Terms of Service . This Policy does not apply to the practices of third parties, we don’t own or control unless specifically stated.

2. The Information We Collect

When you use our Services, we collect and receive information in various ways. We collect information provided by you, usage information, and information about your devices. Here is an overview of the types of information we collect about you:

2.1. Information You Provide Us

We receive the information that you provide us when filling out online forms or engaging with us, such as when setting up your account, posting reviews, communicating with us, or applying for a job. In addition, if you connect a social network you belong to (such as Facebook) to your Thrive Market account, you authorize these social networks to share your information with us.

2.2. Information We Collect When You Are on Thrive Market Platforms

Similar to most other online services, we automatically collect technical information when you use our Services and through our and business partners’ use of cookies and related technologies by using our Services. We collect information from your web browser, computer, or mobile devices. We use this information to improve the Services – for example, this data can tell us how often you use a particular feature or purchase a certain product , and we can use that knowledge to make our Services more interesting and personalized to you.

Usage Information – Examples include your interactions, shopping preferences and your interaction with our Site, mobile app and advertisements. Collecting this information allows us to make your Thrive Market experience more personalized such as by recommending products that you might like and offering you promotions in which you might be interested. It also makes the navigation of the site more seamless and faster.

Technology Information – As with all websites and applications, there is a web protocol that sends us information about how you are accessing our Services, such as your device type (mobile versus desktop), IP address, operating system, and what settings you have enabled. Your device, browser, and software settings affect what information your device or browser makes available to us, and how we will deliver the Services to you.

Cookies, Analytics, and Third Party Technologies – We collect information through the use of “cookies”, tracking pixels, data analytics tools like Terms of Service Google Analytics, SDKs, and other third party technologies to understand how you navigate through the Services and interact with Thrive Market advertisements, to make your Thrive Market experience secure, to learn what content is popular, to improve your site experience, to serve you better ads on other sites, and to save your preferences. “Cookies” are identifiers we transfer to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features in our Services are visited and by how many people. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use the Services. Your web browser(s) has settings to modify your cookie settings. Please note that if you delete or choose not to accept cookies from us, you may not be able to access certain features of our Services, such as our ability to recommend products and services based on our search history. However, you will still be able to perform necessary functions such as ordering and shopping.

2.3. Information from Service Providers and Vendors

Third party services provide us with information needed for core functions of our Services, as well as for additional programs and promotions that can enhance your Thrive Market experience. These third-party services include payment processors, fraud monitoring, marketing service providers, and other businesses or publicly available sources. We will update our FAQ page from time to time with a summary of these providers and links to their applicable privacy policies. We obtain the following information about you from these third party services:

  • Information, such as your IP address, interactions with our website and payment processing, to make Thrive Market Services more secure, like fraud detection;
  • Information about your participation in third party programs that provide things such as payment, transaction, and fraud detection information (i.e. Braintree, Paypal);
  • Information, such as your social media profile (such as Facebook), about you provided by specific services, such as demographic and market segment information;
  • Job applicants: we may do an online search of you and review the links you provide to your social media and online presence. Consistent with applicable law, we also may perform background and reference checks. We currently use GoodHire to perform background checks, and may use other similar processors in the future.

3. How We Use your Information

We may use the Personal Information we collect for one or more of the following purposes:

  • To assist you with your use of the Services. For example, if you ask a question about any of the products we carry, we will use that Personal Information to respond to your inquiry. If you provide your Personal Information to purchase a product, we will use the Personal Information you provide to process your order and facilitate delivery.
  • To provide, support, personalize, and develop our Services.
  • To create, maintain, customize, and secure your account with us.
  • To process your requests, purchases, transactions, payments and prevent transactional fraud. We may also save your Personal Information to facilitate new products orders or process returns.
  • To personalize your experience using the Services and to deliver product offerings relevant to your interests, including targeted offers and ads through our Services, third-party sites, and via email (with your consent, where required by law).
  • For testing, research, analysis, and product development, including to develop and improve our Services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations, including responding to a court order, summons, warrants. Also to exercise or defend legal claims, protect against harm to our rights, property, interest or safety of the rights, property, interests or safety of you, third-parties, or the public as required or permitted by the law.

4. How & With Whom We Share Information

We may share your Personal Information with third parties, such as service providers and vendors, for certain legally permissible reasons to provide you with a features and options related to our Services. We will update our FAQ page from time to time with a summary of these providers and links to their applicable privacy policies.

4.1. Sharing Information With Third-Party Service Providers for Business Purpose

Thrive Market may share the following categories of your Personal Information for a business purpose:

  • Identifiers – Examples include your name, postal address, email address and IP address. We collect and store this information in order to verify your identity and prevent against fraudulent transactions. We also collect and store this information to enable purchases, delivery and customer service in connection with your membership.
  • Commercial Information – Examples include your purchase history and types of products purchased or viewed. We collect and store this information to protect against fraud by ensuring that we have accurate and verified history of your legitimate purchases. We also collect this information in order to make your membership experience more personalized. It allows us to recommend products that you might like and offer you promotions in which you might be interested.
  • Internet or similar network activity – Examples include your shopping preferences and your interaction with our website, mobile app and advertisements. We collect and store this information in order to make your membership experience more personalized. It allows us to recommend products that you might like and offer you promotions in which you might be interested. It also makes the navigation of the site more seamless and faster.

We disclose those categories of Personal Information to service providers to fulfill the following business purposes:

  • Maintaining and servicing your account;
  • Processing or fulfilling orders;
  • Providing you customer service;
  • Verifying the identity of users;
  • Detecting and preventing fraud;
  • Providing promotional programs;
  • Providing marketing and advertising services to Thrive Market;
  • Providing analytics services to Thrive Market;
  • Undertaking internal research to develop the Thrive Market Services;

Job Applicants: We use online websites services, such as Lever to process and review job applications. You can find their privacy policy here. We allow applicants to use apply with LinkedIn, which means that your interactions with us are shared with LinkedIn. You can find LinkedIn’s privacy policy here.

4.2. Information that’s no longer personally identifiable.

We may create aggregated and other anonymous data from your Personal Information and other individuals whose Personal Information we collect. We make Personal Information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.

4.3. Legal & Safety Reasons.

We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with law or court order; enforce or apply our Terms of Service and other agreements; or protect the rights, property, or safety of Thrive Market, our employees, our users, or others.

4.4. In Connection with a Sale, Merger Acquisition.

We may share Personal Information while negotiating or in relation to a sale or purchase of assets. In these types of transactions, customer information is typically one of the business assets that would be transferred. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party. The receiving entity would be bound to comply with the terms of this privacy policy for all Personal Information collected under this policy.

5. Storing & Protecting Your Information

We retain Personal Information where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested; to comply with applicable legal, tax or accounting requirements; to establish or defend legal claims; or for fraud prevention). When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

We endeavor to protect the privacy of your account and other Personal Information we hold in our records. We take certain measures designed to protect your Personal Information, such as conducting risk assessments and use readily available security measures to periodically monitor systems and assets to identify data security events, imposed reasonable data access controls, and have a process to secure and inventory devices with access to Personal Information. Unfortunately, we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password and/or other sign-on mechanism appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

6. Other Third-Party Websites

Our Services, particularly our website, app and promotional emails may contain links to third-party websites and services. For example, if you are looking at a product, we may have a link to the manufacturer’s website or when you may sign-in to our website using your Facebook account and Facebook is governed by own policies. Linked third-party websites and services may have privacy policies that differ from ours. We are not responsible for those websites, and we recommend that you review their policies. Please contact those websites directly if you have any questions about their privacy policies.

7. Your Rights and Choices Regarding Your Data

7.1. All Users

Email Subscriptions. You can always unsubscribe from our commercial or promotional emails by clicking unsubscribe in those messages. We will still send you transactional and relational emails about your use of our Services.

Push Notifications. You can opt out of receiving push notifications through your electronic device settings (i.e. phone, tablets etc.). Please note that opting out of receiving push notifications may impact your use of our Services (such as receiving a notification that your order has shipped).

Account Information. You can review and edit certain account information you have chosen to add to your profile by logging in to your account settings and profile.

Cookie Tracking. You can modify your cookie settings on your browser, but if you delete or choose not to accept our cookies, you may be missing out on certain features of our Services, such as certain product recommendations features. However, you will still be able to order and complete a transaction on our website.

Do Not Track. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not want them to track your online activities. Our Services do not currently support Do Not Track requests at this time.

Deleting Your Account. You may request termination of your account or deletion of certain information by emailing help@thrivemarket.com. In some cases, we will be unable to delete your account, such as if there is an issue with your account related to trust, safety, or fraud or due to our legal obligation to notify you about the recall of a product you purchased. When we delete your account, we may retain certain information for legitimate business purposes or to comply with legal or regulatory obligations. For example, we may retain your information to notify you about the recall of a product you purchased. When we retain such data, we do so in ways designed to prevent its use for other purposes. We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally.

7.2. California Residents

California has passed a new law called the California Consumer Privacy Act (CCPA). The contours of the law are still being sorted out and we are making our best attempt at interpreting it as of the date of this policy. If the CCPA is applicable to you, you have the right to:

  1. Know the categories of Personal Information collected about you and its sources and business purpose.
  2. Know whether your Personal Information is sold or disclosed, and to whom.
  3. Opt out of the sale of your Personal Information.
  4. Access and then delete your Personal Information.
  5. Equal service and price (non-discrimination) if you exercise your privacy rights.

“Personal Information” is defined to include information that identifies, relates to, describes, or is capable of being associated with a particular consumer or household. This includes (among other types of Personal Information) IP addresses, geolocation data, biometric information, and “unique identifiers” such as device and cookie IDs, Internet activity information like browsing history, commercial information such as products or services purchased or consuming histories or tendencies, and characteristics concerning an individual’s race, color, sex (including pregnancy, childbirth, and related medical conditions), age (40 or older), religion, genetic information, sexual orientation, political affiliation, national origin, disability or citizenship status. Inferences drawn from Personal Information “to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes” are also considered “Personal Information.”

Exercising Your Rights under the CCPA & Account Verification Process

To exercise your rights described above, please submit a request to us by:

Please include the following information in your request, as part of the CCPA account verification process:

  1. Subject Line: CCPA Data Subject Request
  2. Name associated with your Thrive Market account
  3. Email address associated with your Thrive Market account
  4. State of residence
  5. Billing zip code
  6. Your most recent Thrive Market Order Number
  7. If you are an authorized agent acting on behalf of the requestor, please include written proof that you are an authorized agent such as a signed power of attorney.

*Failure to provide any of the above items may cause a delay in responding to your request.

Limitation on the Requests

The rights under the CCPA are evolving and additionally are not absolute, as they are subject to certain exceptions or limitations, thus we may be required or permitted by law to decline your requests. Only you, a person you authorize to act on your behalf or an entity registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable requests related to accessing or deleting your Personal Information.

Some Other Things to Note when Exercising your Rights under the CCPA

  • You may only make a request for access or data portability twice within a 12-month period.
  • The verifiable consumer request must:
    • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
    • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
  • We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.
  • We will only use Personal Information provided in the request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We will respond to your request within forty-five (45) days of receipt. If we require more time (up to 45/90 days), we will inform you of the reason and extension period in writing. We will deliver our written response electronically to the email address provided. Any disclosures we provide will only cover the 12-month period preceding the request’s receipt. If applicable, the response we provide will also explain the reasons we cannot comply with a request. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

7.3 Nevada Residents

Under Nevada law, Nevada residents may have certain rights including to review and request changes to your information. You may review and request changes to your information by visiting your account settings on our Sites or platforms. For any questions related to your rights, please contact datarequests@thrivemarket.com.

8. Children’s Data

As noted in the Terms of Service, we do not knowingly collect or solicit personal Information from anyone under the age of 18. If you are under 18, please do not attempt to register for the Services or send any Personal Information about yourself to us. If we learn that we have collected Personal Information from a child under age 18, we will delete that information as quickly as possible. If you believe that a child under 18 may have provided us Personal Information, please contact us at (866) 419-2174.

9. Changes to this Privacy Policy

We may need to change this Privacy Policy from time to time, as our Services change. If we do update it, we will do so online, and if material changes are made, we will alert you through the Services, by email, and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), you will need to keep an eye out on our platform or website for those legal notices. Continued use of the Services after a change to this policy will be governed by the new terms.

10. What if I have questions about this policy?

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to help@thrivemarket.com, and we will try to resolve your concerns.


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