In the summer of 2003, Obentec introduced the Laptop Lunch insulated carrying case and water bottle, and launched the complete Laptop Lunch System, which includes the Laptop Lunch with all containers and utensils, the Laptop Lunch User's Guide, the insulated carrying case, and water bottle. Later that year, an ice pack was also introduced. Obentec was founded in response to what the two Santa Cruz moms observed at their children's schools: lunchboxes packed with prepackaged lunch items or with food packed in disposable baggies, plastic wrap, wax paper, or foil--virtually all bound for the landfill. At the same time, the nation was becoming more aware of the risks associated with childhood obesity, yet at schools across the county, many children are still eating lunches made from foods that lead to obesity. Tammy and Amy soon discovered that adults too were interested in their stylish, waste-free Laptop Lunches for work, school, and for travel.