EveryDay Coconut is an extension of Alaffia Sustainable Skin Care and EveryDay Shea. Alaffia was founded by Olowo-n’djo Tchala, a Togolese native, as a way to generate funds to conduct community enhancement projects in his home country and other West African nations in order to reduce poverty and gender inequality. Olowo-n’djo believes that Africans can mobilize their natural resources in a sustainable manner to empower their own communities, and that this is a more sustainable avenue towards reducing poverty than waiting for outside aid or for corrupt governments to fall. Alaffia and the Alaffia Coconut Cooperative were founded in order to trade the indigenous resource – Coconut Oil – in the West to raise proceeds which are then returned to Togo in the form of community projects. EveryDay Coconut is a continuation of this philosophy. EveryDay Coconut is a value line product that is price-sensitive during this economically difficult time. It provides a way for health-conscious families in the West to afford clean, petroleum-free body care, while at the same time keeping the Alaffia cooperative members employed in Togo.