I started Lavanila because I believed in a new generation of healthy beauty products that were better, safer and smarter. As a mother with two small children, I wanted products made from skin-loving, vitamin rich ingredients and products free of harsh, potentially toxic chemicals that seemed dangerous to the body and the planet. While "natural", "organic" and "green" continue to confuse customers (and sometimes even me), I can tell you what our commitment to 100% Healthy means to us: Important breakthroughs in advanced natural technology that are meaningful. We are inventors and pioneers, redefining categories with the world's first healthy fragrance and an award winning natural deodorant. (yes it works!) Multitasking formulas made with a real commitment to smart, natural ingredients that have been clinically tested and approved as safe. A commitment to be as responsible and eco friendly as possible. From recyclable packaging to community partnerships and practices that minimize our carbon footprint, we are committed to a greener, cleaner world. A commitment to cruelty free beauty. I hope you love Lavanila and have as much fun using the products as we do making them. From award-winning products to breakthrough technologies, we are committed to delivering luxuriously healthy products that work. And while we are far from perfect, we promise to keep trying!