LifeAid

At LIFEAID, we fuel your passion with our clean & refreshing nutritional blends. Can you say the same about those other one-dimensional products whose “blend” is a bunch of additives, sugar, & added caffeine? Our products are tailored for your active lifestyle – without all the junk. Join us as we show the world there is a better way. LIFEAID founders Orion Melehan and Aaron Hinde first met in a Crossfit Box in Santa Cruz, California, in 2009. Melehan was a Certified Financial Planner and Hinde was a sports chiropractor who worked with many local athletes. A friendship was quickly struck, which later evolved into a business partnership. The two were convinced that conscious consumers would start to demand alternatives to high sugar, high caffeine and artificial mass market drinks. They were equally convinced that consumers were looking for more functionality than the caffeine found in energy drinks or isotonic sports drinks. After months of brainstorming and collaboration, they created their vision for LIFEAID and funded it with a mere $30,000 apiece. Melehan’s financial expertise helped craft the business plan. Hinde’s background in nutrition and chiropractic care proved essential when developing LIFEAID products as he worked with their team of a biochemist and beverage scientists. LIFEAID now makes six specially-formulated blends, plus a protein/carb food pouch Fast forward to today and the company’s products can be found in hundreds of golf courses, ,thousands of gyms, and nationwide in fine retailers such as Whole Foods, Sprouts, and The Vitamin Shoppe. FITAID is the official recovery drink of the 2017 CrossFit Games LIFEAID remains an independent brand run by its founders – not a subsidiary of a large beverage conglomerate. That spirit of independence is reflected in their company culture, the products they offer and the communities they serve


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