No Cow's founder Daniel (aka "D") became passionate about his health and fitness at a very young age. When D was in high school, he counted calories, weighed his food, the whole nine. D also had a passion for turning his ideas into reality. Even if that idea was as crazy as selling reptiles out of his parents’ basements (which yes, actually happened). At 18, D was still very dedicated to his fitness and was always on the go. At that point, he was pretty much living on whey protein bars, but they gave him horrible stomach aches. Turns out, like most people, D has issues with dairy. When he couldn’t find dairy-free protein bars that were also low in sugar, D made his own in his mom’s kitchen and called them No Cow.
Of course, it wasn’t that easy, and there were a lot of mistakes made in the process (like spelling “chocolate” wrong on the packaging, which also happened). Now, D is confident that they have the best dairy free, high protein, and ridiculously low sugar fuel you need to get through your routine. Oh and not to mention with big taste. Being healthy and fit are choices he makes, not sacrifices. D's not chasing some finish line. He started No Cow for himself, and now they are doing it for you.