Once Again

Providing the health-conscious consumers with products of superior quality and integrity.Jeremy Thaler and Constance Potter met while establishing Mifflin Street Co-op in Madison, Wisconsin. They shared common belief in the importance of herbal supplements, worker-owned cooperatives, organic and sustainable farming and the power of community. Upon leaving Madison and moving to Rochester, New York, they established a worker cooperative distribution called Clear Eye Distribution, and a whole-grain bakery that also produced granola using a barrel roaster.A chance question from a friend, "You have a barrel roaster, why don't you use it to make peanut butter?" led Jeremy to the peanut butter business. In 1976, Once Again Nut Butter was born. When Jeremy and Connie left Rochester for a more rural area, they moved the company into their 800 square foot basement and manufactured peanut butter there until they purchased the current facility in 1981.Mission StatementOnce Again is a democratically operated employee-owned workplace. We pride ourselves in providing the health-conscious consumers with products of superior quality and integrity. Located in a small rural community, we are dedicated to supporting organic and sustainable farming practices. We are proud to offer a healthier alternative, where every customer matters.So what about our raccoon?Four baby raccoons, referred to as kits, grew up on the factory grounds. They were apparently orphans, and really enjoyed our nut butters. The Once Again Family adopted them, one of whom was lovingly named, Rocky. Our kits were very friendly, and adored our office. So...in turn, we adopted them and created our company logo in their honor. The Once Again Family helped the raccoons in their early months then released them into the forest. To this day, our byproducts are donated to area farms or to nature lovers who often use our products as animal and bird foods. Our raccoon has become a symbol of our wholesome nature, our closeness and responsibility to the earth and the nature of our product. See More

  1. Food (3)
Certifications & Awards
  1. Certified Kosher (3)
  2. Certified Organic (3)
  3. Non-GMO Project Verified (3)
Diets
  1. Gluten-Free (3)
  2. Organic (3)
  3. Paleo (2)
  4. Vegan (3)
Environmental and Social
  1. PCW Recycled (3)
  2. Recyclable (3)
  3. Recycled Packaging (3)
  4. Supports Charity (3)
Ratings
  1. & Up (2)
  2. & Up (3)
  3. & Up (3)
  4. & Up (3)
  5. & Up (3)
Price Range

Retail Price: $24.99


Our Price: $17.95 (Save 28%)

in cart

Retail Price: $10.49


Our Price: $7.55 (Save 28%)

in cart

Featured on Thrive Market

See All Articles
What’s for Dinner? 1 in 6 Americans Can’t Answer This Question—Here’s How You Can Help
LIVING

What’s for Dinner? 1 in 6 Americans Can’t Answer This Question—Here’s How You Can Help

Our body rarely shies away from letting us know when it’s hungry. Rumblings arrive as we wake each morning, signaling it’s time for breakfast. In the middle of a meeting nearing the lunch hour, our...

Read More
The 5 Key Components of the Ultimate Cheese and Charcuterie Board
FOOD

The 5 Key Components of the Ultimate Cheese and Charcuterie Board

There’s something so simple, so elegant, and so gourmet about a charcuterie and cheese board.

Read More
Olive Oil Chocolate Chip Cookies Recipe
FOOD

Olive Oil Chocolate Chip Cookies Recipe

We're always looking for new ways to enjoy chocolate chip cookies. Is any dessert more universally satisfying? Past variations have included milk-and-cookie shots and this skillet cookie—but right...

Read More