Founder, Naomi Seifter, has battled chronic, food-allergy-related illness since she was a child. Her search for a solution to improve her health led her to discover the beneficial effects of an allergen-free diet. But once she’d improved her eating habits, she realized that it was nearly impossible for her to eat healthfully unless she made the food herself. Naomi decided to create a way to provide a vibrant food experience for everyone – regardless of their food sensitivities. She wanted to take the guesswork out of safe, nutritious, readily accessible food. She opened Picnik as a food trailer in a repurposed shipping container in Austin in 2013. The concept was simple: vibrant food that’s convenient and nutritious. Picnik began serving gluten-free grab-and-go breakfast and lunch items, butter coffee, bone broth, and juices, all with a focus on sourcing locally and using organic, high-quality ingredients. We focus on better ingredients that make our customers feel and perform their very best. We fully embrace the yin and yang of why we eat: to nourish our bodies and to experience pure enjoyment. We believe in eliminating the foods that do not serve our customers health, integrating foods that positively impact our customers’ health, and educating our customers as to why we choose these ingredients, so they can integrate healthy food philosophies into their own lives.