In 2011, National Geographic reported a startling statistic: 94 percent of seed varieties have been lost in the past century—with over-commercialization being the number one reason we’ve seen a decline. In the United States, for example, fewer than 100 of the more than 7,000 apple varieties that were grown in the 1800s still exist today. And in China, 90 percent of the wheat varieties cultivated 100 years ago have also disappeared. This topic doesn’t always get a lot of media attention, but that’s why we love to highlight brands that are trying to reverse the trend. Seed Phytonutrients—a relatively new skin care brand—has a unique approach and partners with the Hudson Valley Seed Company to include ready-to-plant heirloom seeds inside every recyclable paper bottle. And that’s not all this brand is up to. Keep reading for more!
The History of Seed Phytonutrients
From the countryside in Doylestown, Pennsylvania comes a new natural beauty line. It all started in 2017 as a way to accomplish four things: preserve seed diversity, promote natural beauty, support organic farms, and embrace environmental sustainability. Now whenever you choose a hair cleanser, body oil, or moisturizer, you know it’s making a difference for both you and the planet.
Seed Phytonutrients Company Mission
This brand’s mission is to “plant the seeds of health, well-being, and sustainability for future generations.” This means helping protect heirloom seeds, partnering with organic farmers, and growing a sustainable business from the ground up. Instead of buying ingredients from the open market, Seed Phytonutrients works with organic family farms to commission harvests grown exclusively for its products. The brand also pays farmers for its harvest ahead of time—regardless of whether a crop succeeds or fails that year.
Benefits of Seed Phytonutrients
Ready to join the natural beauty bandwagon? Here are a few of the ways Seed Phytonutrients is leading the charge.
- Oil extraction: Cold-press and expeller methods are the only two ways oil is extracted from seeds used in the brand’s products—no chemical solvents here! The process takes longer and extracts less oil, but the purity is higher, which Seed Phytonutrients believes is totally worth it. What’s left from the process heads back to farmers so they can use it in feed for their animals.
- Focus on farms: As we mentioned, Seed Phytyontrients does something unconventional: pays farmers up front for all its crops. This allows farmers to plan ahead, reinvest in the land and plan for future harvests. The practice helps build strong relationships between the brand and its farmers.
- Eco-friendly packaging: To help make the beauty industry even more sustainable, Seed Phytonutrients created a unique, shower-friendly paper bottle. It’s made of 100 percent post-consumer recycled paper with a post-consumer plastic liner, then treated with a custom blend of clay-extracted minerals. All this adds up to using 60 percent less plastic than traditional bottles on the market.
Top Seed Phytonutrients Products
Thrive Market members have really embraced this brand—here are three of their favorite products.
Daily Hair Cleanser
Whether your hair is damaged, dry, straight, or curly, this cleanser can help it look like the best version of itself. The light lather is perfumed with bergamot and sea salt, with no harsh chemicals to be found.
Dry or cracked hands will soak up this hand salve that’s infused with natural oils like coconut oil and jojoba oil. The consistency is thick but absorbs fast to deeply hydrate even the most parched skin.
Hair and Body Oil
This oil does double duty as a moisturizer for hair and skin. The texture is lightweight, silicone-free, and absorbs fast so you’ll never feel greasy or oily.
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