Seed Phytonutrients

Our mission is to plant the seeds of health, well-being, and sustainability for future generations. To protect seeds from over-commercialization, we partner with independent American organic farmers to harness the power of local seed varieties to create elevated natural products that make us look and feel good. Together, we create an environment of harmonious beauty, agriculture and sustainable business. Our philosophy is simple. Everything we do is done with the purpose of furthering our four brand obsessions. OBSESSION #1 Promoting Natural Beauty We believe that natural beauty is synonymous with healthy living; how you feel, and what you choose to put into and on your body, are more important than the way you look. OBSESSION #2 Leading Environmental Sustainability We believe that beauty can, and should be, sustainable. We practice what we preach by using environmentally friendly recycled and recyclable packaging for all of our products. We feel that it’s our responsibility to lead the way and promote environmental sustainability for the beauty industry as a whole. OBSESSION #3 Supporting Independent American Organic Farmers Our farmers and the potent natural ingredients they supply are the heart of our products. We believe in supporting American organic farmers so they are able to continue their way of life, and provide us with the ingredients we value so deeply. OBSESSION #4 Preserving Seed Diversity For thousands of years, seeds have been cultivated, but over the past century, 94% of seed varieties have been lost due to many factors including over-commercialization (Charles Siebert, “Food Ark,” National Geographic, July 2011). Seed saving is extremely important because it creates diversity in plant species that help protect them from pests, diseases and changes in climate. We vow to do our part to save the seed varieties that we have left.


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