S. W. Basics
More isn’t always better, especially when it comes to skin care ingredients. Take a close look at any bottle or jar from the SW Basics line, and you might be surprised to see just how simple things really are. The brand’s cleanser, for example, helps clarify skin using just three natural ingredients: organic rosewater, organic vegetable glycerin, and organic tea tree oil. And if you’re wondering whether it really works, our members have some opinions about that. Leigh says it’s gentle and effective for her sensitive skin, Carolyn says it’s her favorite facial cleanser, and Pam reports it helping clear up her cystic acne.
The History of S.W. Basics
S.W. Basics products used to be hand made in founder Adina Grigore’s kitchen. The brand has grown quite a bit since then, and now partners with small, organic manufacturers in the United States to bottle up favorites like creams, floral mists, and cleansers. All products begin with an experimental formula process in Brooklyn, New York.
S.W. Basics Company Mission
Simple is best. That’s the philosophy behind S.W. Basics, a Brooklyn-based skin care brand that formulates its entire line with five ingredients or less. That’s right! No questionable chemicals like parabens, phalthates, or other nasty stuff. Just pure ingredients that get the job done right—without irritating skin in the process.
Benefits of S.W. Basics
Beauty buzz words are all the rage, but S.W. Basics backs them up with Certified USDA Organic products. In addition to being organic, S.W. Basics’ ingredients are fair trade and sourced from family farms. The brand is Certified Cruelty-Free by PETA, and with the exception of the organic beeswax and diaper cream, the entire line is also vegan. Other benefits include:
- Everything is made with five ingredients or less
- Simple and effective products, with options for every member of the family
- Ingredients sourced from family farms
Top S.W. Basics Products
Simplify your skin care routine with these top S.W. Basics products:
This floral mist is the perfect addition to your skin care routine. It’s made with steam-distilled organic rosewater, and contains no additives. Spritz it on in the morning, at night, or any time you need a little refresher.
To brighten up your skin, give it a gentle scrub with this mix made with organic oat and almond flours. It’s easy to customize, too. For added moisture, include a drop of olive oil or honey.
An O.G. product with raving fans, this travel-friendly cream nourishes hands with shea butter, organic extra virgin olive oil, and lavender essential oil.
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