Super-natural beauty products that work, spread smiles, and give back.Once upon a time... Two mates met while playing soccer. One dominated the field, the other had the best 'after goal' dance moves -- it was the perfect match (pun, totally intended). Besides shaking up the field, their goal (again, intended) was to shake up the world and create a super-natural beauty line, made with fruits and veggies (yumm . . . ) that works, is guilt-free (no more breaking the bank!), and free of harsh chemicals (ahhh. . . so clean). It was a lofty goal but from there, YES TO was born.Fast forward, YES TO is now a global leader in natural beauty products, with award-winning formulas and unique collections, that can be found in over 20,000 stores (from the biggies to the mom and pops) across the world. YES TO has gone from two captains to a team of fun-loving, wine-drinking, active-life living folks in San Francisco who…a) create products with love (and you in mind)b) give back, through the YES TO Seed Fundc) have so much fun doing it (one bottle at a time)YES TO MISSIONWe say YES TO super-natural beauty products that work, spread smiles, and give back.WORK:YES TO products work because we never compromise. Our products are always at least 95% natural, free of parabens, petroleum, phthalates and SLS, and made with recyclable materials (keep mama earth happy!)SMILE:YES TO makes you smile (read our packaging!) We want to inspire people to take ordinary life moments and make them extraordinary by doing two things: a) smiling more (let's see it!) b) saying YES at least once a day!GIVE:YES TO believes in giving back. We are committed to give back a portion of our company profits to the YES TO Seed Fund, whose goal is to inspire kids to lead healthier, more positive lives.