The Highest Quality Standards in the Industry

We restrict 1,000+ ingredients and vet every product to meet our industry-leading standards.

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Thrive Market quality standards

What It Means To Be Thrive Market Approved

Trusted Ingredients

Certified organic is always our first choice, and we study every label to search for the best, wholesome ingredients that have been vetted for safety. What we leave out is just as important: Our products are 100% non-GMO and we restrict 1,000+ ingredients (like artificial flavors, antibiotics, synthetic nitrates and nitrites, and parabens) because of their effects on your family’s health and our planet.

High-protein groceries
No GMOs
No artificial flavors
No synthetic dyes/colors
No high-fructose corn syrup
No synthetic sweeteners
No parabens
No synthetic preservatives
No antibiotics
No bleached flour
No aspartame
No chemical sunscreen
No irradiated ingredients

7,000+ Carefully Curated Groceries

A shelf with a group of products, including a bag of peanut butter pretzels, fruit bars, and a box of crackers.Organic & Non-GMO Food & Drinks

Looking Toward
a Healthier Future

Kid-friendly snack pack assortment in a Thrive Market box

Our standards don’t stop here. We actively seek brands and suppliers working to evolve their practices from non-GMO to organic to regenerative, pushing our partners—and challenging ourselves—to do better. A healthier future depends on it, and we’re proud to lead the way. That’s what it means to belong to a better market.