Cruelty-Free Beauty, Bath & Body

Our approach to effective beauty and body care involves three non-negotiables: safety, transparency, and sustainability. We look for trusted, responsibly sourced ingredients that work for all skin types. That means looking for certifications like Leaping Bunny, Fair Trade Certified, and EWG Verified, and refusing to accept chemicals like parabens, phthalates, and oxybenzone that have been linked to health or environmental issues. Next, we dive deeper into every formula, examining its sourcing, purity, composition, and manufacturing process. We also keep our planet in mind at every step, prioritizing refillable options and reusable or recyclable packaging.