The Highest Quality Standards in the Industry
What It Means To Be Thrive Market Approved
Ingredients
Sourcing
Positive
Mission
Tested
1. Trusted Ingredients
Certified organic is always our first choice, and we study every label to search for the best, wholesome ingredients that have been vetted for safety. What we leave out is just as important: Our products are 100% non-GMO and free of 1,000+ more restricted ingredients (like artificial flavors, antibiotics, synthetic nitrates and nitrites, and parabens) because of their effects on your family’s health and our planet.
2. Ethical Sourcing
We seek out brands and products that follow ethical practices including fair pay and treatment for workers, strict quality standards, and safe working conditions. We prioritize trusted seals that verify ethical and humane practices like Fair Trade Certified, Global Animal Partnership (G.A.P.), and Leaping Bunny, to name just a few certifications we champion.
3. Planet Positive
Our warehouses are TRUE Certified for Zero Waste, we use carbon-neutral ground shipping only, and we’re the leading online-only retailer of regenerative products. We prioritize partnerships with brands and suppliers that also adhere to sustainable practices so that we can strengthen our impact and work toward a healthier future together.
4. On a Mission
Our mission is to make healthy and sustainable living easy and affordable for everyone. It defines who we are, from the top-quality items we carry to the food equality causes we stand for. And it’s not only about us—we look for mission-driven partners working to improve supply chains and support people, animals, and our planet, changing the grocery industry for good.
become a public benefit corp.
5. Tasted & Tested
Every single product is vetted by our expert team of product innovators and category managers. Even if it’s the most natural, ethical, and sustainable option, we always ask: Is it delicious? Does it work great? Is it an absolute must-have for our members? Do we LOVE it? If it’s a yes across the board, it’s a go.
5,000+ Carefully Curated Groceries
Click on each category to learn more
Looking Toward a Healthier Future
Our standards don’t stop here. We actively seek brands and suppliers working to evolve their practices from non-GMO to organic to regenerative, pushing our partners—and challenging ourselves—to do better. A healthier future depends on it, and we’re proud to lead the way. That’s what it means to belong to a better market.
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