Our Quality Standards

Learn about the five core principles that guide our curators and keep us honest.

Organic
Non-GMO
Sustainable
Nontoxic
For You
01

Organic

We’re committed to organic farming for the sake of your health and our planet. If a product can be produced organically, you'll find that option on Thrive Market.
02

Non-GMO

Genetically modifying our food damages our soil, our water supply, and our health. You'll never find food containing GMOs at Thrive Market.
03

Sustainable

We dig into the supply chains of every item we carry to be sure it’s been produced as sustainably as possible.
04

Nontoxic

We read labels like resumes. Every product we carry is vetted against a list of 550+ chemicals that don't meet our standards for safety and quality.
05

For You

We all have different health goals. That's why we’ve tagged every product according to 70 different diets, allergies, and lifestyle factors—so you can easily filter by what matters most to you.

Every item on Thrive Market is vetted to ensure it meets the

highest standards

in the industry—ours.

Start your free trial to experience our quality standards

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Your purchase comes with purpose

We support brands that believe in doing right by their customers, the people who make their products, and the planet. By championing organic and sustainable farming, fair trade practices, women- and family-owned businesses, and other important values, we're building a brand and a business model that's better for everyone.