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The Highest Quality Standards in the Industry

Thrive Market CEO Nick Green talking about healthy ingredients

What It Means To Be Thrive Market Approved

Trusted
Ingredients
Ethical
Sourcing
Planet
Positive
On a
Mission
Tasted &
Tested

1. Trusted Ingredients

Certified organic is always our first choice, and we study every label to search for the best, wholesome ingredients that have been vetted for safety. What we leave out is just as important: Our products are 100% non-GMO and we restrict 1,000+ ingredients (like artificial flavors, antibiotics, synthetic nitrates and nitrites, and parabens) because of their effects on your family’s health and our planet.

A countertop cooking preparation scene, including pasta, sauce, tomatoes, lettuce, and a lemon.

2. Ethical Sourcing

We seek out brands and products that follow ethical practices including fair pay and treatment for workers, strict quality standards, and safe working conditions. We prioritize trusted seals that verify ethical and humane practices like Fair Trade Certified, Global Animal Partnership (G.A.P.), and Leaping Bunny, to name just a few certifications we champion.

Close-up of two hands picking olives off of a branch.

3. Planet Positive

Our warehouses are TRUE Certified for Zero Waste, we use carbon-neutral ground shipping only, and we’re the leading online-only retailer of regenerative products. We prioritize partnerships with brands and suppliers that also adhere to sustainable practices so that we can strengthen our impact and work toward a healthier future together.

A Thrive Market box on a conveyor belt.

4. On a Mission

Our mission is to make healthy and sustainable living easy and affordable for everyone. It defines who we are, from the top-quality items we carry to the food equality causes we stand for. And it’s not only about us—we look for mission-driven partners working to improve supply chains and support people, animals, and our planet, changing the grocery industry for good.

Plus, we’re the first grocer to
become a public benefit corp.
A group of products, including two cans of soda, a jar of manuka honey, a box of crackers, a bag of dried mango, and two jars of supplements.

5. Tasted & Tested

Every single product is vetted by our expert team of product innovators and category managers. Even if it’s the most natural, ethical, and sustainable option, we always ask: Is it delicious? Does it work great? Is it an absolute must-have for our members? Do we LOVE it? If it’s a yes across the board, it’s a go.

A person holding a tray of fresh ingredients, including all-natural seasoning products.

5,000+ Carefully Curated Groceries

Click on each category to learn more

A shelf with a group of products, including a bag of peanut butter pretzels, fruit bars, and a box of crackers.
Organic & Non-GMO
Food & Drinks
A plate with a prepared meal of salmon and a cilantro slaw salad with apples and cashews on top of a bed of rice.
Sustainable
Seafood
A plate with a prepared meal of roasted chicken with crispy smashed potatoes and a salad of fennel, arugula, and herbs.
Humanely Raised
Meat & Poultry
A countertop scene of supplements, including magnesium, probiotics, and a woman’s multivitamin.
Trusted
Vitamins & Supplements
A shelf with a group of products, including deodorant, conditioner, a bar of soap, mouthwash, toothpaste, and a toothbrush.
Cruelty-Free
Beauty, Bath & Body
A corner shelf with a group of products, including a scrubber brush, a pouch of dishwasher detergent packs, a box of laundry detergent sheets, and a container of disinfecting wipes.
Plant-Powered
Cleaning
A mother wearing her child in a baby carrier and placing a bunch of carrots into a tote bag.

Looking Toward a Healthier Future

Our standards don’t stop here. We actively seek brands and suppliers working to evolve their practices from non-GMO to organic to regenerative, pushing our partners—and challenging ourselves—to do better. A healthier future depends on it, and we’re proud to lead the way. That’s what it means to belong to a better market.

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