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The Highest Quality Standards in the Industry

What It Means To Be Thrive Market Approved

Trusted
Ingredients
Ethical
Sourcing
Planet
Positive
On a
Mission
Tasted &
Tested

1. Trusted Ingredients

Certified organic is always our first choice, and we study every label to search for the best, wholesome ingredients that have been vetted for safety. What we leave out is just as important: Our products are 100% non-GMO and we restrict 1,000+ ingredients (like artificial flavors, antibiotics, synthetic nitrates and nitrites, and parabens) because of their effects on your family’s health and our planet.

2. Ethical Sourcing

We seek out brands and products that follow ethical practices including fair pay and treatment for workers, strict quality standards, and safe working conditions. We prioritize trusted seals that verify ethical and humane practices like Fair Trade Certified, Global Animal Partnership (G.A.P.), and Leaping Bunny, to name just a few certifications we champion.

3. Planet Positive

Our warehouses are TRUE Certified for Zero Waste, we use carbon-neutral ground shipping only, and we’re the leading online-only retailer of regenerative products. We prioritize partnerships with brands and suppliers that also adhere to sustainable practices so that we can strengthen our impact and work toward a healthier future together.

4. On a Mission

Our mission is to make healthy and sustainable living easy and affordable for everyone. It defines who we are, from the top-quality items we carry to the food equality causes we stand for. And it’s not only about us—we look for mission-driven partners working to improve supply chains and support people, animals, and our planet, changing the grocery industry for good.

Plus, we’re the first grocer to
become a public benefit corp.

5. Tasted & Tested

Every single product is vetted by our expert team of product innovators and category managers. Even if it’s the most natural, ethical, and sustainable option, we always ask: Is it delicious? Does it work great? Is it an absolute must-have for our members? Do we LOVE it? If it’s a yes across the board, it’s a go.

Looking Toward a Healthier Future

Our standards don’t stop here. We actively seek brands and suppliers working to evolve their practices from non-GMO to organic to regenerative, pushing our partners—and challenging ourselves—to do better. A healthier future depends on it, and we’re proud to lead the way. That’s what it means to belong to a better market.

We're on a mission to make healthy and sustainable living easy and affordable for everyone.

a woman wrapping a product in paper and holding two cans
several chickens in a field
a woman handing a full tote bag to a child holding a flower
a tomato in a produce bag with beets lying on the table next to it.

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