Sometimes protein bars are just protein bars, but sometimes they become something more than just another snack option. Clif Bar is a perfect example of how an outstanding product, when produced thoughtfully, can create great waves of change. Since its origins back in the early ’90s, Clif Bar has set the bar for food brands in terms of high-quality, organic ingredients, sustainability, and employee recognition. Though the company started with a simple concept—a tastier approach to nutrition bars—it has since evolved into a snacking megabrand, boasting an array of products for athletes, kids, and people who just love wholesome snacks. Here’s how Clif Bar is helping us “feed our adventure” and then some.
The History of Clif Bar
Clif Bar launched in 1992 after founder Gary Erickson recognized a need in the market for a better-tasting energy bar made with nutrient-dense, wholesome ingredients. Erickson’s mom helped him develop the right recipe to serve as the base for his bars, while his father, Clifford, inspired the company’s name. Cyclists and climbers flocked to the bars, but Clif Bar has since gone on to become one of the most beloved healthy snack brands out there.
Clif Bar Company Mission
Clif Bar has distilled its company mission into five aspirations: sustaining its business, brands, people, community, and the planet. Using these guideposts, Clif Bar has built a resilient company that’s prepared for the long-term and works tirelessly to create products with integrity, quality, and authenticity while valuing employees (and encouraging a work/life balance). The company also supports worthy causes (like the Special Olympics) and employs earth-friendly production processes.
Benefits of Clif Bar
Clif Bar offers great-tasting, wholesome snacks that are convenient to enjoy wherever your day may take you, all with a range of benefits. Here are just a few:
- All products are made with made with sustainable, organic ingredients; packed in environment-friendly packaging; and delivered using eco-friendly means to reduce the company’s carbon footprint.
- In 2012, Clif Bar’s headquarters was awarded LEED® Platinum certification, the highest standard buildings can earn for sustainability practices.
- The company diverts 85 percent of its office waste from local landfills thanks to waste reduction, recycling, and composting.
- Employee happiness is central to Clif Bar’s culture. Not only are team members provided with an onsite fitness center, personal trainers, and concierge services such as haircuts and organic produce delivery, but they can also opt for a flexible workweek. They’re also encouraged to participate in volunteer opportunities during the workday.
- The company has been named a best place to work by both Outside and Fortune magazines.
Top Clif Bar Products
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