Belong to a better market

Our 500,000+ members share a desire to find better products, support better brands, make better choices, and build a better world in the process.

A better market is one that’s better for people and for the planet.

A better market offers food as it should be: made of real ingredients, safe for the environment, fairly priced, created for your needs, and delicious.The same standards should apply to the products we put on our bodies and in our homes: nontoxic, eco-friendly, affordable, and effective.And a better market is better for everyone—not just those who can afford it. That’s why every paid membership to Thrive Market is matched with a free one for someone in need.
Our story

United by purpose, driven by passion

Our founders—Gunnar, Kate, Sasha, and Nick—couldn't have had more different upbringings. But they each saw how hard their parents worked to put healthy food on the table against the backdrop of a food system that made it expensive, inconvenient, and confusing. They knew there had to be a better way, so they set out to build one.
Everyone should have
to healthy products, reliable information, and affordable prices.

We’re making healthy living easy and affordable for

Counter Culture All Purpose Cleaner, Geranium
Thayers Alcohol-Free Witch Hazel Toner, Rose Petal
Thrive Market Grass-Fed Beef Bone Broth
Siete Sea Salt Grain Free Tortilla Chips

Wholesale prices

We simplify the supply chain to deliver an average savings of $30 on every order.

Expert curationEverything on Thrive Market meets the highest standards in the industry—ours.
Personalized for youFilter by 70+ dietary and lifestyle values to find what matters most to you.
Organic & Non-GMOIf we can source an organic version of a product, that's what we carry. And you'll never find food containing GMOs.
Endless new discoveriesAlmost every day, we offer free full-size products as gifts with your purchase.
Discover Thrive Market Goods

When we’re not searching for better products, we’re making them.

We’ve started from scratch to create a new gold standard for over 500 products, available exclusively to our members.
Our Quality Manifesto

We're not the Everything Store.

We don't claim to carry everything—but we do carry the best version of everything. In fact, for every product that makes the cut, there are dozens of others that didn't.

Simple is better when it comes to food—fewer ingredients, transparent sourcing, honest labels. The same goes for makeup. And cleaning supplies. And supplements.

To us, the health of a product is intrinsically tied to the health of the people who produce it, and the health of the planet.

That’s why we’re committed to regenerative farming practices, organic standards, and fair trade. It’s why we ask the hard questions, verify the claims, and do the research—so we can support brands that are building a better future for all of us.

Thrive Gives Logo

When You Thrive, We All Thrive

Your membership does more than just unlock your own savings. It also provides a membership to someone in need, like a teacher, student, veteran, first responder, or low-income family. For those without a smartphone or an address, we partner with hundreds of hunger organizations, food banks, and non-profits to make sure they get healthy essentials, like diapers, feminine care products, and high-quality, organic food.
Our Community

You’re the best thing about us.

Our 500,000+ members make Thrive Market possible, because you’re choosing to skip the store in favor of a better way to shop. Because of you, we’ll keep improving, innovating, and doing everything we can to make our mission a reality: to make healthy living easy and affordable for every American family.
Pantry in your palm

We're there for you—everywhere.

Why should you have to spend more time going to the grocery store than sharing a meal with the ones you love? Shop anywhere, anytime on the Thrive Market app—save your favorites, update your cart as you go, and check out when it's convenient for you.
Download the app: