We’re on a mission to make healthy living easy and affordable for everyone.

"Growing up in the Midwest in the ‘90s, I saw how hard my mom worked to put healthy food on our table despite limited knowledge, a limited budget, and limited healthy options in our hometown. She did an amazing job, but it was hard—and she was mostly on her own...

Thirty years later, so much has changed. Today, millions of moms, dads, grandparents, and young people are all aspiring to live healthier and more sustainable lives. My mom is no longer on her own!

And yet one thing hasn't changed: finding convenient, trusted, and affordable ways to shop healthier is still hard.

At Thrive Market, we’re on a mission to change that."

—Nick Green, Father of Two + Thrive Market Co-Founder & CEO

Our founders—Nick Green, Gunnar Lovelace, Kate Mulling, and Sasha Siddhartha—started Thrive Market in 2014 with a mission. Today, it still drives every aspect of our business.

Access for All

Thrive Gives has been our promise since day one: for every paid membership, we donate a free membership to someone in need.

Highest Standards

Every product on our virtual shelves must meet our rigorous standards for quality, sustainability, and affordability.

Putting Our
Planet First

We're carbon neutral today, and we're working to become carbon negative by 2025.

United by
Our Mission

As part of a purpose-driven company, our Thrive Market team is here for much more than just work.