If you’ve ever read the back of a bottle of body wash at the drugstore, you’re probably aware that Mother Nature had little to do with a product you intend to use on a daily basis. Instead of plant-based and nature-derived ingredients, you might find a long list of questionable chemicals and words that are difficult to pronounce. Weleda is different. Instead of loading self-care products with ingredients made in a laboratory, the earth-friendly brand takes a holistic approach to personal care. Every item in Weleda’s extensive line is made with biodynamically farmed ingredients that work with and support the body naturally. Here’s what you should know about this beauty brand must-have.
The History of Weleda
Named after the Celtic goddess of wisdom and healing, Weleda goes as far back as 1921, when philosopher Dr. Rudolf Steiner sparked a movement called anthroposophy in Switzerland. Anthroposophy encourages the individual to see his or her body, mind, and spirit as intrinsically linked to our world—that it’s all part of one holistic system. Together with Dr. Ita Wegman, Steiner developed a personal care approach that used natural ingredients to support the body’s own healing tendencies. These personal care products were produced using the world’s first biodynamic gardens (biodynamics is an organic approach to agriculture). Soon, word got out about the groundbreaking work Weleda was doing, and the company spread from Switzerland to Germany, into North America, and eventually throughout the world. Today Weleda has offices and partnerships in more than 50 countries.
Weleda Company Mission
Weleda’s mission is to actively cultivate beauty with meaningful products that work with the body’s own natural vitality and ability to nurture and heal. The brand strongly believes in supporting health and beauty so people are empowered to cultivate beauty in the world—for themselves, for their children, and for the children of generations to come.
Benefits of Weleda
Weleda not only offers nature-based products made without harsh ingredients, but also establishes fair trade partnerships throughout production for a more positive impact on the world. That means that when you purchase a Weleda product, you can feel good about what’s inside the bottle and how it was manufactured. Here are more of the many benefits you can expect from this socially and environmentally conscious brand.
- Sodium lauryl sulfate–free
- Synthetic fragrance–free
- Biodynamically farmed
Top Weleda Products
Refresh your personal care routine with these coveted essentials.
Dry, rough skin will drink up this deeply nourishing and hydrating face and body cream of vitamin E-rich sunflower seed oil, organic pansy, and soothing rosemary leaf extract. Try it on hands, feet, and elbows for all-over softness.
Let’s face it: Some natural deodorants stink. But this aluminum-free spray manages to nix odor and purify skin while imparting a light floral aroma. Plus, it won’t stain clothes or leave behind white streaks.
Perfect for sensitive gums, this naturally formulated toothpaste gently cleans and removes plaque buildup with natural silica and disinfects with myrrh extract and organic ratanhia.
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