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Fresh Bellies believes baby food should be flavorful, because no one ever said "I love this bland dish!" They believe in making healthy food FUN. They believe in the science of eating as a learned behavior. They believe kids can learn to love all veggies if they PRACTICE, PRACTICE, PRACTICE! Fresh Bellies believes that armed with the right tools, kids have the power to make healthier choices. They believe in training palates and building the next generation of adventurous eaters.