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The Luving Company, makers of KidsLuv, was founded by Ashi Jelinek in 2017. Inspired by Ashi’s experiences as a mother of two who found the market lacked healthy, innovative children's products, Ashi set out to create a new, better product. Her company was born out of the desire to provide better products for the whole family, while also maintaining a green carbon footprint. KidsLuv sources from the purest ingredients while keeping the whole body and planet in mind. They believe in giving people the luv they deserve.