Nutiva is a powerhouse brand that has made it their mission to help consumers escape the tangled web of the industrialized food system by providing beneficial, wholesome options. Nutiva offers pure, good-for-you ingredients that they hope will revolutionize the way the world eats. And in so doing, the company seeks to bring balance, sustainability, and a sense of community to the world.
In their journey to bring nutritious food to the masses, the people behind Nutiva stumbled upon the power of superfoods. These are foods that are not only good for the body, but also happen to be kind to the planet. They include the staples upon which Nutiva has built their name—hemp, coconut, chia, and red palm, to name a few.
Social and environmental responsibility
Nutiva’s vision to spread health and wellness across the world does not stop with their commitment to creating healthy products. The company considers social and environmental responsibility to be a core part of their culture, too. That’s why they insist on sourcing organic foods, obtaining fair trade certification for all their ingredients, and ensuring that their facilities operate sustainably. Since 1999, Nutiva has also donated one percent of every sale to sustainable agriculture groups to encourage programs that enrich the soil and support a healthy world. So far, this has amounted to contributions of more than four million dollars.
In addition to that, the company funds activities such as tree planting in local communities and has worked with Common Vision (a nonprofit organization) to plant an orchard of fruit trees in every public elementary, middle, and high school in their homebase of Richmond, California. They believe that by planting orchards, it will provide students with access to fresh and locally grown produce, and contribute to building a healthier Richmond community through shared resources and accomplishments.
Another way Nutiva gives back is by helping fund Urban Tilth, an organization that cultivates urban gardens in California’s Contra Costa County, which help build a more sustainable and healthy food system. Urban Tilth’s goal is to produce five percent of Richmond’s food supply since a sizable portion of the local population faces difficulty accessing fresh, healthy food. The organization’s effort to create edible gardens in schools directly addresses these food access concerns while also fostering a culture of healthy eating.
The Nutiva Foundation
Founder John Roulac’s sincerely believes in social responsibility and the power of corporate giving, facets that have been present ever since he started Nutiva. With this in mind, Roulac launched a program that gives away one percent of Nutiva’s annual sales to sustainable agriculture. The company’s philanthropic efforts became so important that, in 2013, The Nutiva Foundation was born. The Nutiva Foundation has a mission to nurture people and the planet by supporting the advancement of healthy communities and ecologically sustainable agriculture.
Values and causes
The following are the causes that are nearest and dearest to Nutiva’s heart, which they support through The Nutiva Foundation:
Nutiva supports biodiversity, permaculture, seed diversity, composting, native planting, integrated pest management, conservation, small-scale organic farming, and the cessation of pesticide and herbicide use.
Food and environmental activism
Nutiva supports GMO labeling and awareness, industrial hemp farming, fair trade, food justice, food sovereignty, reduction of food waste, and environmental leadership.
Trees and gardens
Nutiva supports tree planting, school gardens, community gardens, gardening education, farmers markets, and community supported agriculture programs.
Nutiva supports healthful school lunches, nutritional awareness, community restoration, youth outreach, local organic food programs, and healthful community initiatives.
Nutiva has an extensive line of superfoods that promote vitality and health, which include these goods sold at Thrive Market:
This cold-pressed oil is great for sautéing and baking, as well as for adding subtle coconut flavor to recipes. It’s also excellent for body care and works as a great moisturizer or deep conditioning hair treatment.
Each jar is whipped up from pure, dried coconut flesh, producing a super rich and creamy spread with omega-3 and omega-6 fatty acids. Enjoy it on fresh baked bread or use as a healthier substitute in any recipe that calls for butter or cream.
This oil is cold-pressed and unrefined, containing the ideal 3:1 omega-6 to omega-3 ratio. Made from organic shelled hempseed, it contains healthy fats, as much as 22 percent of the daily recommended value.
This product contains high-quality plant protein with branched-chain amino acids that do good for the body. It also contains 30 percent protein and 32 percent fiber per serving, making it great to have in a smoothie after a workout.
Grown on small family farms in Ecuador, this red palm oil is certified organic, non-GMO, and fair trade. Use it in recipes such for stir-fry, baked chicken, sweet potato fries, or on popcorn. There’s so many ways to utilize this oil.