Tender & True
Just like humans, pets may experience health issues due to a poor diet. If you regularly check ingredient labels for your own food staples, it’s worth extending that routine to your pet’s dinner, too. Many conventional pet foods are made with ingredients that don’t adhere to strict guidelines when it comes to sustainability, animal welfare, or organic agriculture, which is why we’ve curated a line of pet-approved wet and dry foods, treats, and supplements that do measure up, and will support your pet at every stage of life—from puppies and kittens to the senior years.
The History of Tender & True
Tender & True considers itself a pioneer in pet food. The brand started in 2014 and at the time, offered the only humanely raised pet food meeting standards for USDA Organic certification. Headquartered in the midwest, the brand remains independently owned and sources its ingredients by developing long-standing relationships with farmers and fisheries.
Tender & True Company Mission
Tender & True prides itself on being organic from “farm to bowl.” This means the brand has extra high standards when it comes to sourcing ingredients for your furry family member. Whether you choose cat or dog food, every product features ingredients that are Certified Organic, humanely raised, antibiotic-free, and grain-free.
Benefits of Tender & True
Tender & True takes its mission of organic “farm to bowl” sourcing seriously.
- USDA Certified Organic: When it comes to a USDA Organic certification, pet foods are required to adhere to the same guidelines as human foods—which means at least 95 percent of the ingredients must be organic. Also, all ingredients are grown without pesticides, GMOs, or antibiotics.
- Global Animal Partnership: The GAP program lays out a 5-step animal welfare rating to help consumers make informed choices about the kind of meat they eat. By participating in this program, Tender & True ensures animals avoid crates, cages, and crowding, and enjoy enhanced outdoor access.
- Sustainable Seafood: All of Tender & True’s seafood meets the high standards for the Marine Stewardship Council (MSC). To bear this label, brands must use responsibly caught fish by a certified fishery that works to minimize environmental impacts.
Top Tender & True Products
Give your pet a real treat when you start serving Tender & True for dinner.
Chicken & Brown Rice Wet Dog Food
For pups who prefer wet food, Tender & True makes a chicken and brown rice recipe your dog will devour at every meal. Each can is made from antibiotic-free chicken and is free from corn, wheat, and soy.
Salmon & Sweet Potato Recipe Wet Dog Food
This wet dog food starts with a base of wild-caught Alaskan salmon, then adds sweet potato, fish broth, and a host of vitamins to support your dog’s health.
Organic Chicken Jerky
Tender & True’s Certified Organic jerky is a treat featuring humanely raised meat. Use it for training, or just to show you care.
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