This Bar Saves Lives
According to the World Health Organization, 52 million children under five years of age are malnourished, and 17 million are severely malnourished. Also, 45 percent of deaths among children in the same age bracket are linked to undernutrition. While these numbers are staggering, one of the ways global organizations are tackling the challenge is with Plumpy’Nut, a peanut paste fortified with vitamins and minerals. UNICEF reports “the paste is so effective because it requires no preparation, is easy to use without special instructions, and it can be given to malnourished children in their homes.” Keep reading to learn about how one snack brand is getting involved and turning the purchase of its bars into a powerful force for good.
The History of This Bar Saves Lives
This Bar Saves Lives started when a few friends decided they wanted to make a difference. Co-founder Ryan Devlin told his co-worker Kristen Bell about a recent trip to Africa where he learned about Plumpy’Nut, a peanut-based paste that helps treat malnutrition. One thing led to another, and Devlin began experimenting with recipes in his kitchen, with Bell serving as a head taste-tester. After perfecting a few recipes, the two brought fellow actors Todd Grinnell and Ravi Patel on board and the brand has been a force for good ever since.
This Bar Saves Lives Company Mission
This Bar Saves Lives is a snack brand that wants to make a difference in the world. For every bar you purchase, the brand sends food to a child in need through its web of nonprofit partners, who deliver life-saving meals to children around the world from Haiti to Somalia, and even the United States.
Benefits of This Bar Saves Lives
Every snack from This Bar Saves Lives is Non-GMO Project Verified, gluten-free, and kosher. They’re also free from the top eight allergens, and made with fruits and vegetables that go eaten undetected (which parents love!). As for its mission, here’s how This Bar Saves Lives makes an impact every day. When you buy a bar, the brand works with a network of nonprofits to deliver Plumpy’Nut packets filled with peanut paste, vitamins, and minerals to children in need. On average, it only takes three packets per day for eight weeks to bring a severely malnourished child back to health, and so far, This Bar Saves Lives has delivered more than 11 million packets.
Top This Saves Lives Products
It’s OK if you can’t pick a favorite—we can’t either.
Madagascar Vanilla, Almond & Honey Bars
This flavorful snack is just the right amount of sweet thanks to a hint of honey. Crunchy almonds, rich vanilla, and flaxseeds round out this bar that’s non-GMO, gluten-free, and kosher.
Dark Chocolate Peanut Butter & Sea Salt Bars
It might feel like you’re indulging when biting into this bar (the dark chocolate helps), but you’ll also be enjoying 4g of protein and 6g of dietary fiber per serving.
S’Mores Blast Kids Bars
Here’s a more nutritious take on everyone’s campfire favorite. Oats, cinnamon, fruit, veggies and of course, a few chocolate chips make this a delish 100-calorie bar (that’s free from the top 8 allergens too).
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