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Makeup trends come and go, but what never goes out of style is being a natural beauty. That is, ditching chemicals and choosing products with natural ingredients that perform just as well—if not better—than conventional options, and nourish skin at the same time. Some of the best ingredients to look for are hydrating coconut oil, vitamin E, shea butter, green tea extract, and, for sun protection, zinc oxide. As for what to avoid? Parabens, sulfates, petroleum, and the chemical trio of dibutyl phthalate, toluene, and formaldehyde, which is often found in nail polish.
What Order Should You Put Makeup On?
It’s not just a matter of personal preference. The order you apply makeup can be the difference between a look that holds up all day and one that’s fading and rubbing off before lunch. If you’re using a primer, layer that on first. Then follow with:
- Foundation/BB cream
- Concealer
- Blush, highlighter, and/or bronzer
- Eyeshadow
- Eyeliner
- Mascara
- Eyebrows
- Lips
Top Makeup Brands
Thrive Market members are pretty beauty-obsessed, and these three natural beauty brands are at the top of their list.
Mineral Hygienics
Here’s a mineral-based line that doesn’t just mask imperfections. Your skin may improve simply by sticking with the natural formulas that include zinc oxide to protect your skin from harsh rays.
RMS Beauty
RMS Beauty uses organic, food-grade ingredients to pamper skin and minimize signs of aging, sans harsh chemicals.
W3LL People
This cult-favorite beauty brand gives conventional products a run for its money. W3LL People offers high-performance cosmetics without harsh ingredients like dyes, fillers, petrochemicals, or sulphates.
Best Natural Lipsticks & Lip Gloss
Pucker up with these glosses and lipsticks that’ll coat your lips with moisturizing ingredients.
Mineral Fusion Glisten Lip Tint
Treat your pucker to a little shimmer. This hydrating lip tint is formulated with cocoa butter and a tasty vanilla-mint flavor. Every swipe is vegan, paraben-free, and free from artificial colors, talc, and phthalates.
W3LL People Nudist Lip Butter
This hydrating balm helps make your lips shine thanks to a combo of omega oils and aloe vera. Layer it under your favorite lipstick, or keep your pucker all natural.
Natural Mascara That Works
Enjoy luxurious lashes, the natural way.
RMS Beauty Defining Mascara
This mascara is made with certified organic oils and mineral pigments to bring some drama without smudging or clumping.
Mineral Fusion Waterproof Mascara
This waterproof formula repels water while nourishing lashes at the same time thanks to aloe and argan oil.
Non-Toxic Blushes and Bronzers
Get glowing with three non-toxic blushes and bronzers.
Mineral Fusion Blush
Enjoy a healthy flush and dewy finish with this triple-milled powder mineral blush. Bonus: it’s vegan and cruelty-free.
RMS Beauty Buriti Bronzer
Buriti oil, which is high in vitamin A and beta carotene, is the secret to this cream bronzer. It goes on sheer for a natural sun-kissed look.
RMS Beauty Lip2Cheek Balm
Perk up cheeks and lips with this one-and-done essential—the soft rose-pink shade flatters pretty much any complexion. Pat it on with your finger to feel fresh-faced and luminous in seconds.
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