Morning Fresh Fabric Softener

A little fluffiness is a good thing, at least when it comes to your laundry. Our liquid fabric softener works to soften fabrics and help reduce static while keeping clothes smelling fresh and clean. Made with plant-based and mineral ingredients, our biodegradable formula cares as much for your clothes as it does for the planet. Everybody wins.

<p>Although many of today’s most popular household cleaners still contain potentially harmful ingredients, there are lots of brands offering natural and eco-friendly solutions. But in the early 1980s, non-toxic options were harder to come by. ECover saw a gap in the marketplace and decided to create the world’s first phosphate-free laundry detergent that was powered by Mother Nature, proving it was still possible to clean your clothes, naturally. </p>
<h2>The History of ECover</h2>

<p>ECover started in 1980, when a group of “scientists with a conscience”—as they like to call themselves—decided toxins didn’t belong inside bottles of household cleaners. Not only are they potentially harmful to our bodies, but toxins can also pollute waterways and destroy wildlife. So in a small garden shed in rural Belgium, ECover created its first product: phosphate-free laundry detergent. Today, the brand is a <a href="https://thrivemarket.com/social/certified-b-corporation"target="_blank">Certified B Corporation</a> with eco-friendly factories in both Belgium and France, offices in San Francisco, and a manufacturing facility in Chicago that’s on track to become the first LEED Platinum-Certified plant in the industry. The company currently has 35 products available for purchase in more than 40 countries.</p>
<h2>ECover Company Mission</h2>

<p>“Science inspired by nature” is the ECover motto. They believe humans should leave the world better than they found it, and have several business practices in place to help achieve this. One example is carbon footprint measurement, which the company does for almost every aspect of the business including packaging, ingredient production, and office energy usage. Once those baselines are established, the company then seeks to make improvements. </p>
<h2>Benefits of ECover</h2>

<p>ECover offers 35 products to naturally clean your home. The brand not only puts the good stuff—like biodegradable and plant-based cleaning agents—inside its formulas, but it also takes active steps to be a green company and minimize its impact on the environment. ECover scientists have found that the natural fermentation process can turn sugars and alcohols into solvents, dissolving oils and stains without using conventional, high-heat practices that produce synthetic ingredients. They also use a fermenting process to develop unique packaging made with a proprietary plant-sourced plastic sourced from sugarcane, which is fermented, distilled, and dehydrated before being transformed into the bottles you bring home.</p>
<h2>Top ECover Products</h2>


<p>New to ECover? Start with these top products.</p>
<h3><a href="https://thrivemarket.com/p/ecover-pine-fresh-toilet-cleaner"target="_blank">Pine Fresh Toilet Cleaner</a></h3>

<p>Cleaning toilets doesn’t have to be a dirty job. This gel is made from plant-based ingredients that decalcify and freshen your bowl. Just brush and flush. </p>
<h3><a href="https://thrivemarket.com/p/ecover-morning-fresh-fabric-softener"target="_blank">Morning Fresh Fabric Softener</a></h3>

<p>Who doesn’t love soft and fresh-smelling threads? Fluff your clothes with this liquid fabric softener that helps reduce static while adding a clean scent. </p>
<h3><a href="https://thrivemarket.com/p/ecover-stain-remover"target="_blank">Stain Remover</a></h3>

<p>Keep this stain stick handy to remove everything from grass to grease. The biodegradable formula is gentle on clothes, and comes with a built-in brush for easy cleaning.</p>
<h2>Eco-Friendly Cleaning Tips</h2>

<p>Read the blog for tips that’ll help clean your home without using harmful ingredients.</p>
<h3><a href="https://thrivemarket.com/blog/best-non-toxic-cleaning-products-tips-and-diy-recipes"target="_blank">Best Non-Toxic Cleaning Products, Tips, and DIY Recipes</a></h3>

<p>Learn how to spruce up your space the natural way, with the best products and tips for your home.</p>
<h3><a href="https://thrivemarket.com/blog/essential-oils-for-cleaning"target="_blank">Essential Oils for Cleaning</a></h3>

<p>Essential oils can not only freshen up your home with soothing scents, but clean your countertops, floors, and more.</p>
<h3><a href="https://thrivemarket.com/blog/an-all-natural-diy-oven-cleaner-that-really-works-no-fumes-no-chemicals"target="_blank">DIY Oven Cleaner</a></h3>

<p>Get your oven squeaky clean using only three natural ingredients that are probably in your pantry.</p>


Although many of today’s most popular household cleaners still contain potentially harmful ingredients, there are lots of brands offering natural and eco-friendly solutions. But in the early 1980s, non-toxic options were harder to come by. ECover saw a gap in the marketplace and decided to create the world’s first phosphate-free laundry detergent that was powered by Mother Nature, proving it was still possible to clean your clothes, naturally. 
The History of ECover

ECover started in 1980, when a group of “scientists with a conscience”—as they like to call themselves—decided toxins didn’t belong inside bottles of household cleaners. Not only are they potentially harmful to our bodies, but toxins can also pollute waterways and destroy wildlife. So in a small garden shed in rural Belgium, ECover created its first product: phosphate-free laundry detergent. Today, the brand is a Certified B Corporation with eco-friendly factories in both Belgium and France, offices in San Francisco, and a manufacturing facility in Chicago that’s on track to become the first LEED Platinum-Certified plant in the industry. The company currently has 35 products available for purchase in more than 40 countries.
ECover Company Mission

“Science inspired by nature” is the ECover motto. They believe humans should leave the world better than they found it, and have several business practices in place to help achieve this. One example is carbon footprint measurement, which the company does for almost every aspect of the business including packaging, ingredient production, and office energy usage. Once those baselines are established, the company then seeks to make improvements. 
Benefits of ECover

ECover offers 35 products to naturally clean your home. The brand not only puts the good stuff—like biodegradable and plant-based cleaning agents—inside its formulas, but it also takes active steps to be a green company and minimize its impact on the environment. ECover scientists have found that the natural fermentation process can turn sugars and alcohols into solvents, dissolving oils and stains without using conventional, high-heat practices that produce synthetic ingredients. They also use a fermenting process to develop unique packaging made with a proprietary plant-sourced plastic sourced from sugarcane, which is fermented, distilled, and dehydrated before being transformed into the bottles you bring home.
Top ECover Products


New to ECover? Start with these top products.
Pine Fresh Toilet Cleaner

Cleaning toilets doesn’t have to be a dirty job. This gel is made from plant-based ingredients that decalcify and freshen your bowl. Just brush and flush. 
Morning Fresh Fabric Softener

Who doesn’t love soft and fresh-smelling threads? Fluff your clothes with this liquid fabric softener that helps reduce static while adding a clean scent. 
Stain Remover

Keep this stain stick handy to remove everything from grass to grease. The biodegradable formula is gentle on clothes, and comes with a built-in brush for easy cleaning.
Eco-Friendly Cleaning Tips

Read the blog for tips that’ll help clean your home without using harmful ingredients.
Best Non-Toxic Cleaning Products, Tips, and DIY Recipes

Learn how to spruce up your space the natural way, with the best products and tips for your home.
Essential Oils for Cleaning

Essential oils can not only freshen up your home with soothing scents, but clean your countertops, floors, and more.
DIY Oven Cleaner

Get your oven squeaky clean using only three natural ingredients that are probably in your pantry.


This great smelling eco-friendly fabric softener from Ecover is made with plant-based, biodegradable ingredients and helps reduce static cling.