Organic Crushed Tomatoes

18.3 oz jar

Retail Price: $4.50

Our Price: $3.45 (Save 23%)

18.3 oz jar

Why You’ll Love It

Jovial uses only two ingredients to make their organic crushed tomatoes: organic tomatoes and organic tomato puree, all sourced from small family farms in Italy where the fruit is given the utmost care and attention. The end product has no additives or extra salt, which allows the tomato’s naturally sweet flavors to come through in any dish. See More
SKU: 815421013023

About This Brand

Jovial Foods, Inc. was founded by a husband and wife team who has always been passionate about food, farming and traditions. Carla and Rodolfo met in the 1980’s in Bologna, where she was spending a year abroad studying Italian and he was studying agriculture. Both were born into family of talented home cooks, he in Italy and she in New England, and food was at the center of their childhoods. Carla and Rodolfo discovered that their young daughter’s asthma, stomach disturbances, mood swings, chronic sinusitis and excessive hair loss was caused by her body’s sensitivity to modern wheat. They both were professionals in the organic food industry, but they realized they needed to go beyond organic. Their focus shifted to creating high-quality gluten free foods for their family. They were not only looking for great tasting, gluten free foods processed without allergens, they also wanted their daughter’s food to be made with the best certified organic ingredients. Carla and Rodolfo soon...
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Organic tomatoes, organic tomato purée.

California residents: Learn more on Prop 65 warning. Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.
Serving Size ½ cup (124g) Servings Per Container About 4

Amount Per Serving

Calories 30 Calories from Fat 0

% Daily Value*
Total Fat 0g 0%
Sodium 30mg 1%
Total Carbohydrate 6g 2%
Dietary Fiber 1g 4%
Sugars 4g
Protein 1g

Vitamin A 25%
Vitamin C 35%
Calcium 2%
Iron 2%

Our tomatoes are Certified Gluten Free at less than 10ppm. Our facility is free of milk, eggs, peanuts, tree nuts, shellfish, soy and wheat.

Why You’ll Love Organic Crushed Tomatoes

Jovial is not only the name behind these organic crushed tomatoes, but it’s also the best way to describe the “happy” and “cheerful” response that customers have every time they eat them.

That’s because Jovial uses only two ingredients to make each jar: organic tomatoes and organic tomato puree, all sourced from small family farms in Italy where the fruit is given the utmost love and attention to ensure the ripest and best quality. Once they are plucked from the vine, the tomatoes travel a short distance to where they are packed in BPA-free glass jars. The end product has no additives or extra salt, which allows the tomato’s naturally sweet flavors to come through and gives consumers the authentic feeling of enjoying a meal in the Italian countryside.

The organic difference

Buying organic tomatoes is incredibly beneficial, not only for flavor but also for overall wellness. Because the skin of a tomato is much thinner than other fruits and vegetables, the growing process plays a vital part in what you eventually eat. Whereas organic processes use fresh and natural soil coupled with safe packaging methods, more traditional growing measures use pesticides, which can seep into a tomato’s fragile skin and then be consumed (even if you wash it beforehand).

Pesticides are used in many food favorites by farmers who want to maximize their return on investment, and tomatoes rank one of the riskiest for contamination. Though the chemicals in pesticides act as a safety net to try and ensure that crops will turn out as perfect and plentiful as possible, they are incredibly toxic to not only weeds and insects, but also humans. Exposure has been linked to a wide range of health hazards, including headaches, nausea, dizziness, fatigue, and even endocrine issues and cancer.

By opting for certified products like Jovial Organic Crushed Tomatoes, you eliminate the risk of pesticide exposure as well as ingesting any artificial preservatives, colors, or flavors. Requirements are strict and routine check-ins are conducted to ensure that all organic standards are met.

Vitamins and minerals in tomatoes

In addition to the lack of any toxic ingredients, organic tomatoes also provide a boost in naturally occurring vitamins and minerals. Tomatoes from organic farms are higher in:

  • Vitamin C, which helps make the body as healthy as possible. It can reduce or prevent complications from colds, like pneumonia and lung problems. Vitamin C is also responsible for keeping skin hydrated, which gives it a smooth, youthful appearance.

  • Lycopene, the antioxidant that gives tomatoes a bright red hue, but also helps humans in maintaining the strength of cell membranes. This lets good nutrients into the body while keeping toxic materials out, which helps to prevent occurrences of heart disease, infertility, diabetes, cataracts, and osteoporosis. Tomatoes are the primary source of lycopene.

  • Kaempferol, a mighty phytochemical that is 97 percent more concentrated in organic tomatoes and offers anti-inflammatory effects as well as helping to prevent cancer.

Benefits of tomatoes

Other health benefits of tomatoes include:

  • Comparative calories: Though tomatoes can have a decent amount of calories, very little is from fat. That makes it a healthy choice for dieters when given all the options for sauces.

  • Heart health: Tomatoes and tomato extracts have been proven to lower cholesterol, prevent unwanted clumping of platelet cells, and provide an excellent source of antioxidants. Out of the 26 most commonly consumed American vegetables, tomatoes and green beans came out on top for their anti-aggregation properties, which keeps the blood flowing to all parts of the body and reduces the risk for a stroke.

  • Fiber: On average, a cup of tomatoes contains an impressive six grams of fiber. Fiber helps regulate the digestive process and lowers blood sugar and cholesterol, making it an important part of any diet.

Cooking with Jovial Organic Crushed Tomatoes

Jovial Organic Crushed Tomatoes make the perfect addition to recipe favorites, bringing a rich texture to sauces, soups, chilis, and more. Here are some ideas for breakfast, lunch, and dinner:

Eggs in Purgatory

Breakfast is the most important (and sometimes tastiest) meal of the day, especially when you have this spicy egg dish to wake up to. Eggs are poached in a fragrant tomato sauce and then they heat up with dashes of cumin, coriander, red pepper flakes, garlic, and bell pepper. Top with feta cheese for even more flavor.

Grilled Vegan Pizza

Yes, pizza can be healthy. Instead of loading on the cheese and sauce, grab everything you can find in your veggie drawer along with a jar of Jovial Organic Crushed Tomatoes that you can layer on top of the warm, grilled crust. Finish it off with a little olive oil and tapenade to make the perfect pizza night.

Traditional Angel Hair Pasta

Just go ahead and try to mess up pasta. No matter what type of noodle you use (traditional, gluten-free, vegetable-based), when paired with delicious sauce it’s sure to taste great. Grab a jar of Jovial Organic Crushed Tomatoes, some tomato paste, and then try our seven tips for making the best pasta sauce ever.

About Jovial

Jovial Foods, Inc. is a family-owned business that was founded by the husband-and-wife team of Carla and Rodolfo Bartolucci, both of whom have a strong passion for food, farming techniques, and traditions. The couple met in Italy when Carla was studying abroad and instantly bonded over coming from families with talented home cooks. After having children, they discovered their young daughter had severe health problems caused by a sensitivity to wheat and have since made it their mission to create high-quality, gluten-free foods for everyone to enjoy.

Jovial provides a number of tasty options that are healthy and wholesome including straight-from-the-farm tomato products, beans, and olive oils, as well as amazing pastas, flours, and mouthwatering cookies.

Reviews For Organic Crushed Tomatoes

Based on 35 Reviews

Organic crushed tomatoes

The best on the market, the only crushed tomatoes I will buy..

- Patrick

Arrives in Glass and Ready-to-Eat

The crushed tomatoes are perfect to toss with veggies and beans for chili - or to quickly heat and toss with pasta for a quick spaghetti. These have become my go-to tomatoes. A great texture - the pieces aren't too large (or small) and the amount of liquid is enough to heat them up without losing all the liquid, but not so much that I'm trying to boil it off the way I do with raw tomatoes.

I love buying in glass. I know it's heavier to transport so that's an environmental drawback from fuel consumption, but I feel so much safer with a truly recyclable product (not a down-cyclable material) that doesn't have a lining throughout like a metal can.

- Anna


I love these jarred crushed tomatoes not only because they're delicious but also because they are not in a can, therefore no BPA. It's a win/win.

- Kelly

Good stuff!!!!

I loved these crushed tomatoes. They had an amazing flavor and the perfect thing to top my zoodles!

- Skye

perfect for sauces!

perfect for sauces! And no bpa cans!

- Kate

Jovial Crushed Tomatoes

I really appreciate having an organic product packaged in a glass jar! Taste is fresh and you can flavor it however you want it to taste - Italian - Mexican ... this vendor leaves it up to you, they are giving you a good foundation to build your dinner on. Thank you!

- Janet

Great taste & taste like tomatoes

This was a great jar of goodness. Flavor was just like eating a tomato. ...made a pasta dish with it and had a better taste than if I had used, used a different brand with so many artificial flavors.

- Lisa

kitchen staple


- Beth

Jovial organic crushed tomatoes

Was so excited to finally receive my package several days after expected. Just finished opening the last of the jars. Four of the ten had lost vacuum seal and had leaked some juice out. Three of the four had a black mold like substance on the outside of the jar. Will contact customer service tomorrow and hopefully get replacement jars. I do have pictures of the condition of the product.

- Sandra

Just off the vine

Jovial Organic Crushed Tomatoes tasted as if they'd just been picked and make the best quick sauce ever!

- Deborah

tomato sauce

Has no taste. ...or my taste buds are dead....

- Ken

Organic Crushed Tomatoes

Love the fact they're in a glass jar. Haven't used yet.

- Rosanne

Nice flavor:)

This gave me s break in the kitchen. I thought the consistency and flavor was great.

- Melody

My review of Organic crushed tomatoes

Very good

- alfred

very natural but..

Pure ingredients and I love the fact that it's in a glass jar and not a can..unfortunately the taste is not good at all, I guess the tomatoes they chose were just not tasty.

- Elena


This was a great product to use for homemade pizza, just make sure you know how to spice it up due to its very sweet nature....Also needed to use a bit of corn starch to thicken it up for a sauce :)

- Kyra

Awesome Sauce

Very flavorful and fresh!

- James

A Nice Staple

This is a great product to keep a few jars of for last minute, low planning meals like chili. When I haven't had time to go to the grocery store in a while, I can dump a jar of this sauce in the slow cooker with lentils and any bits of things I might still have on hand (onion, garlic, celery, herbs, etc).

- Tina


We love to use this for homemade pizzas! Usually drizzle a little spicy honey and add organic crushed red pepper for a little zing!

- ChristyJeanne


Tomatoes were gooo

- Rinson

Organic tomatoes supreme

Glass bottled tomatoes that are the best ever.

- Renate


Great simple sauce to transform you dish into a masterpiece

- Jennyfer

Organic crushed tomatoes

Tasty, great for last minute sauce, nothing added, and comes in a glass jar... The best all around.

- Darcy

perfect tomatoes

this is all I buy now

- susan

Crashes tomates on a jar

These are delicious, nicely crushed and I love that they are in glass. I will be ordering these again

- Anne

Jar of crushed organic toatoes without salt

great to use in sauces and soups. Love that it is in a jar not a can. and no salt added!

- Bonnie





These tomatoes taste so fresh and sweet. I have used them in tomato sauce, soup, and chili. I order them every time to have a stock in my pantry.

- Jessica

Not enough flavor

I tried these tomatoes a few times for making spaghetti and pizza sauce. I have always gotten compliments on these recipes using other brands of tomatoes from Whole Foods. With these tomatoes, however, the sauces were bland and sub-par using the same recipes. I even tried a couple of times to be sure that the recipe wasn't the problem. I hope that Thrive brings some other brands into the store.

- Rob

LOVE these - Jovial is great!

I order a lot of my pantry online so that I only have to go out for the fresh stuff, and the prices are normally better if you order enough to get bulk rates or free shipping. My go-to tomatoes were out of stock on Amazon so I decided to try a new brand until they were back in stock. Jovial had nothing but rave reviews and I liked that they put their tomatoes in jars instead. Saved me some time not having to research whether their containers use BPA.
These tomatoes were absolutely delicious. They're on par with those out of my daughter's garden and it doesn't get any fresher than that. Plus, they use tomato sauce as the filler instead of water! I guess I never really though about it before, but you really get what you pay for with this brand--a whole jar of pure tomato instead of tomatoes and some water elsewhere. I didn't see that they sold these on Thrive Market until recently, but I was positively delighted with the price difference. For a whole jar of organic tomatoes, this is an absolute steal.

- Paulette

Great product, but prefer the diced.

I have used the Jovial Diced Tomatoes and I find those to be better...personal preference. The consistency is just thicker and the chunks of tomato make a richer sauce and even excellent soup mix. The crushed tomato sauce has the same great taste but I find it closer to a paste without the large tomato pieces.

- Ashley Dawson

Yay no BPA!

First off, I love that these are in jars and not cans. I am anti-BPA and always happy when I can buy glass jars. The tomatoes are are Certified Organic and at a low pH level (10ppm.) These properties work best for pizza!

I tend to make gluten-free dough and pour this sauce over the top creating a slightly chunky pizza base that is ready for cheese and toppings!

The only dissatisfaction is that it doesn't have much flavor. I would have liked a little salt or pepper to liven up the tomatoes.

- G. Jimenez

Doesn't get any better than this!

This product is all-natural, made from good tomatoes with no added preservatives, sugars, or spices. I originally was just looking to avoid BPA cans but I'm so glad I found these crushed tomatoes, they are beyond delicious. I'm excited to order many more jars!

- Muriel Cobb

One of my favorite thrive items

I love the glass jar that I can reuse. I love that there is no bpa. I love how easy it is to store leftovers in the fridge by putting the lid back on" most of all, I love how it tastes. Deep and rich tomato flavor. Works just as well if not better than canned tomatoes.

- Susannah

Really, really good.

These tomatoes impart a rich and true flavor to dishes I have cooked with them. Best of all, they are not carrying those tin can chemicals. They're a fine product.

- Daniel

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