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Why You’ll Love It
About This Brand
More than 30 flavors and varieties of rice pilafs, couscous, and other grain dishes.
Near East started in 1962 in Worcester, MA as a small, family-owned company. George and Hannah Kalajian immigrated from Armenia to the United States and set up a grocery store in 1940. Soon after the store opened, Hannah began serving sandwiches and home-cooked hot meals at a twelve-stool luncheonette counter adjoining the grocery store. On Wednesdays, Hannah served her specialty: roasted chicken and Armenian-style rice pilaf. A tasty combination of rice, orzo pasta, and seasoning, the pilaf quickly became so popular that Hannah began to package it - filling bags of pilaf mix by hand in her home kitchen. As demand rapidly increased, more help was added and a growing number of food distributors helped to sell the product. Over the years, production moved out of Hannah’s kitchen and into modern manufacturing facilities.
Today, the Near East family of products includes more than 30 different flavors and varieties of rice pilafs, couscous, and other grain dishes, all with the same high-quality ingredients, care and handling that Hannah put into the first pilaf. Our products offer you a variety of great tastes and authentic flavors from around the world with easy and convenient preparation. Near East uses only the best ingredients. Most of Near East products are Certified Kosher. Our refreshing white box is a symbol of our dedication to simple, high-quality food. Our delicious products are available nationally in supermarkets and specialty food stores.
Parboiled long grain rice, orzo (macaroni product made from wheat flour), salt, autolyzed yeast extract (dried), onions (dried), garlic (dried), turmeric spice which imparts color.
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