Spicy Grass Fed Beef Jerky

2 oz bag

Retail Price: $7.59

Our Price: $5.70 (Save 25%)

2 oz bag

Why You’ll Love It

These premium beef strips are tender and full of flavor and spice from the added pineapple juice, coconut aminos, honey, garlic, paprika, lemon, apple cider vinegar, and pepper. Each bag is the perfect on-the-go snack that will fill you up with protein, iron, and healthy fats. New Primal’s recipe is also free of sugar and gluten. See More
SKU: 860060000125

About This Brand

We believe in a promise to produce high-quality primal foods, free of chemicals and preservatives, eating like our ancestors did–hunters and gatherers. What started as a personal mission launched The New Primal from a home business to a national brand. Our grass-fed beef comes solely from the vast, rolling hills of New Zealand. In nature, good things take time. Our cattle are humanely raised on family farm pastures, where they are free to mature naturally and feed on grass year round without ever being injected with growth hormones or antibiotics. Due to New Zealand’s neutral climate and year-round grass growth, there is never a need to supplement their food in the winter. We use only whole muscle cuts from the top-round of the animal. The use of GMOs in agriculture is illegal in New Zealand, so there is never a risk of GMO runoff contaminating the soil (as is the current challenge with the majority of US Raised Beef).
Shop The Brand


Grass-Fed and Grass-Finished Beef, Pineapple Juice, Coconut Aminos, Honey, Lemon Juice, Apple Cider Vinegar, Jalapeno Peppers, Cayenne, smoked sea salt, Garlic, Onion, White Pepper, Smoked Paprika, Ginger, Black Pepper.

California residents: Learn more on Prop 65 warning. Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.
Serving Size 1 oz. (28g) Servings Per Container 2

Amount Per Serving

Calories 70 Calories from Fat 20

% Daily Value*
Total Fat 2.5g 4%
Saturated Fat 1g 5%
Trans Fat 0g
Cholesterol 15mg 5%
Sodium 260mg 11%
Total Carbohydrate 2g 1%
Dietary Fiber 0g 0%
Sugars 1g
Protein 10g

Vitamin A 0%
Vitamin C 0%
Calcium 0%
Iron 2%

Why You’ll Love Spicy Grass Fed Beef Jerky

Beef jerky can sometimes jerk you around, especially when it’s made from meat that’s been pumped with antibiotics and hormones or full of nitrites and nitrates that function only to keep it preserved on store shelves. You won’t find that with New Primal Spicy Grass-Fed Beef Jerky, which is preservative-free and sources their protein only from pasture-raised animals that roam freely and enjoy fresh air all their lives.

The result is premium strips of beef that are tender and full of flavor and spice from the added pineapple juice, coconut aminos, honey, garlic, paprika, lemon, apple cider vinegar, and pepper. Each 2 oz. bag is the perfect on-the-go snack that will fill you up with protein (10 grams per serving), iron, and healthy fats. New Primal’s recipe is also free of sugar and gluten.

The resealable bag is also incredibly convenient to pack in your bag for a little energy to get through the afternoon slump, to bring on a camping for something fresh and tasty, or to enjoy behind the wheel on those memorable road trips.

Nutrition behind beef jerky

Any snack that’s found at a gas station might not exactly equate to a healthy product, but this beef jerky is decidedly different. What it lacks in artificial ingredients and heavy amounts of sodium, it makes up for in mouthwatering texture, flavor, and health benefits. Just a look at the ingredient list shows a fresh batch of veggies, fruit juices, and amazing spices, all with their own positive effects on well-being.


Protein is an essential nutrient because it’s found in so many parts of the human body, including hair, nails, bones, muscles, cartilage, blood, and skin, so we literally need it to survive. Like most meats, beef jerky offers a good amount of protein (10 grams in each serving!), which will keep you fueled and alert throughout the day. Not only that, but protein actually makes you feel full, too. So, instead of snacking on empty calories like a bag of potato chips or a sugar-heavy candy bar, and then craving more a mere hour or two later, a snack like New Primal Beef Jerky will keep you satisfied even better between meals.

Amino acids

Though coconut aminos might not be familiar to you just yet, their impactful health benefits will make them memorable. Made from coconut sap and sea salt, this raw, vegan, organic, Paleo-friendly, and gluten-free seasoning has 17 naturally occurring amino acids, which are literally the building blocks of protein.


Over half of the body’s iron concentration is found in concentrations of hemoglobin, a protein that transports oxygen throughout the bloodstream. So, if you don’t have enough iron, that means your body won’t be able to make enough healthy, oxygen-carrying red blood cells, which can leaving you feeling tired and lethargic. On the contrary, consuming extra amounts of iron can help with energy levels and improved blood health.


Zinc is a macronutrient that is absolutely necessary for survival. It’s the key to overall wellness by aiding in cell growth and development, and is incredibly useful for keeping colds and other illnesses at bay (even better than vitamin C). Zinc also helps with neurological function and hormone regulation.

What to eat with New Primal Spicy Grass-Fed Beef Jerky

This spicy beef jerky is a perfect standalone treat, with juxtaposing flavors of sweet honey and pineapple along with tangy ginger, jalapeños, and cayenne. But, it can also make a great addition to other snacks or meals that need a dose of protein. Here are some ideas.

Grilled Romaine Salad With Avocado-Lime Dressing

There’s nothing quite like food right off the grill. Sausages and burgers, corn on the cob, even pizza all taste great with a little charring—and now you can add lettuce to that list. When placed over a flame, the outer leaves of romaine hearts soften and char while the core stays crisp and crunchy. Drizzle an avocado-lime dressing on top for even more flavor and crumble up some New Primal Spicy Grass-Fed Beef Jerky for a healthier substitute for bacon bits.

Kale Caesar Salad

If you’ve never tried kale as the bed of lettuce for a Caesar salad, you’re in for quite the treat. The trick to making it tender enough for this raw dish is to massage it first with some oil and salt, which will break down the leaves’ tough cellulose structure while still imparting all the nutrient density (fun fact: Kale has the most amounts of vitamin K of almost any vegetable). For this dairy-free version of the popular gourmet salad, use nutritional yeast in place of Parmesan cheese. Then, cut up a bit of New Primal Spicy Grass-Fed Beef Jerky to crumble over the top for the perfect savory finishing touch.

Spicy Pickled Carrots

Like peanut butter and chocolate and cheese and crackers, the combination of beef jerky and spicy pickled carrots is an undeniably good pair. The best part is that pickling vegetables is incredibly easy—all you need are a few jars, some apple cider vinegar, and some spices such as peppercorns and garlic. In particular, naturally sweet carrots are the perfect match for the spicy brine of the apple cider vinegar and go well alongside some beef jerky for a variety of texture and flavor.

Reviews For Spicy Grass Fed Beef Jerky

Based on 48 Reviews

Best Spicy Jerky Ever!

This one is spicy, but we both love this and want more!

- Lisa


I enjoyed the spicy beef jerky so much that I ordered more! If you don't like a pleasant heat, try a different flavor.

- sondra

Chewy and though

Spicy, nice flavor, but too hard and dry. Not great at all

- Iveta Perez

Spicy Grass Fed Beef Jerky

I love the spicy taste of this Jerky. The density and texture are excellent.

- Lisa

Only Okay

I'll have to agree with others reviews on this product. I like that this product exists, I want more grass-fed options, but I also found it to be too tough and bland... not to mention very little content for a fairly high price.

- Rob Riv

So good!

It has just enough kick to make you say wow, but still reach into the bag for another piece. And, it has no added sugar.

- Carina

Not our cup of tea

Personally, I did not like the taste of this product. The texture was incredibly chewy as well. I passed it off to my husband, who said he would probably never buy himself.

We will not be purchasing it again, especially with the price tag... it was a disappointment.

- Jennifer


These were dry, too chewy, and not much flavor.

- Emily

Good Snack

Although this is a good snack, my bag of jerky was stale and so dry that it crumbled.

- Ludeidre

Hate it

Extremely chewy, tasted bland and sweet, not much spicy. Way too expensive for the horrible taste.

- Hyder

Spicy Grass Fed Beef Jerky

Love this product. Right amount of seasoning!!

- Kim

Beef Jerky


- Milena

Crumbling, but tasty

A little too crumbly and not enough whole pieces, but very delicious flavor.

- Mindy

Love this stuff!

I buy multiple bags with every order, I love this jerky! The flavor is great, not too spicy, and I think the texture of the jerky is perfect. It's never been too dry or chewy for me. My only complaint is that you could get a bit more in every bag, but it's quality stuff so I do get where the price comes from. Highly recommend!

- Stacy


It was too dry and chewy for me.

- Virginia

A-MAZing jerky

I have been looking for this for a long time -- a truly Paleo jerky made of real ingredients, with just enough of a spicy kick. PRIMAL is it! LOVE this product!

- Francesca

Delicous, Small Portion Though

This beef jerky was excellent. I just wish there was more in the bag. I get it, because beef jerky is already expensive - let alone quality, grass-fed beef jerky - but I still wish there was a little more bang for your buck.

- Savannah


This beef jerky is great if you're not looking for a bunch of loaded sodium, however, if you're looking for good flavor, it is lacking. It was nice and spicy, but other than spicy flavor, it isn't your typical salty beef jerky.

- Al

Wonderful Jerky!!

Loved this jerky! My husband makes deer jerky when we have the meat and his was the first jerky I liked - mainly because his was so flavorful and spicey. This measures right up there with his. It's not hot, but just nice flavorful taste!!

- Karen

Spicy Grass Fed Beef Jerky

Wow what flavor to this jerky. They are meaty with a nice spice level. We ate the whole bag in one sitting. I will buy more.

- Gary

Spicey jerky

It was too Spivey for me but I gave it to my daughter and so -in-law. They absolutely loved it and I ordered more for them

- Feral Roberta Coolbeth


This jerky was so tasty and unlike others, it had a great chew to it.

- Viviana

Best Jerky in the Land

Don't listen to other reviews about this jerky being too spicy or too tough. It is delicious. It is paleo, gluten free, grass-fed, and amazing. It is everything I expect a jerkey to be - delicious dehydrated animal meat.

Packaging is A+ super cute. We keep a stockpile of this in our pantry. Delicious.

- Emily

Good Not Great

Pros: Good flavor. Has a great spice to it. Con: VERY tough meat. One of the tougher jerky I've had. A lot of brands these days are very tender. Not this one. Happy to have grass fed beef. Not happy to have to chew for 5 minutes prior to being able to swallow a piece.

- ElToro

Much better than the original flavor

I like this jerky a lot, but I do wish I got more for my money. It's just too expensive to keep buying with only 2 small servings in each package.

- Jennifer

Spicy Grass Fed Beef Jerky

Loved It! My first time eating the "Beef" jerky.

- RetaAnn


The meat was so tough and dry that I couldn't finish the bag. I wasn't a fan of the taste, although it lived up to being spicy.

- Nicole


Great flavor and perfect chewy-ness! Love it!

- Dawn


To me a great jerky is moist and flavorful. This has a decent taste, but they really lost me in the texture. It was a little on the tuff side, and I found their turkey jerky to be even tougher! Kind of disappointed after reading so many good reviews. Oh well, jerky is subjective I suppose.

- CR

Amazing Jerky

Absolutely love this. Great flavor, great texture, great eating. Highly recommended.

- Josh


I cannot get enough of this beef jerky! I've been looking for a long time for jerky that does not use antibiotics or factory farming - and the search was pretty discouraging. Some of the only ones I found were more recombined meat, like nuggets (Eww.)

This is the BEST Beef jerky I've ever had! It's whole muscle, chewy, and this one is SPICY! My husband can't handle this one, but he doesn't even eat salsa. I tend to put hot sauce on just about everything, so the spice level is perfect for me. There's also some Pineapple and nuts in this mix, and the spiciness is great on those too!

- L Palmer


This beef jerky is definitely tasty -- it's not very spicy but does have some heat. My only complaint is that, even at a discount, it's pretty expensive for such a small amount (says two servings but could easily pass for one).

- Jessica


Just the right amount of spice for me but it isn't very spicy for those that like it hotter.
Just wish the package was bigger.

- Myra

Too dry

This jerky is way, way, way too dry. I couldn't even muster up enough saliva to swallow one bite.

- Sarah


This has a wonderful, spicy taste! It is very difficult for me to find non-gmo options of things for my ketogenic lifestyle....and this a perfect on-the-go snack!
Love the tear-apart style, it's similar to homemade. Give it a try if you're on the fence. I can't wait to try the turkey jerky. Thanks, Thrive.

- Colla

Great jerky for those of us doing Paleo!

Finally a great jerky for those who don't want added sugar! Very please with the taste, consistency and heat level. Will be my go-to -- About $1.50 less than in the health food section of my local market!

- mrsmoma

Only jerky my husband eats

My guy likes stuff hot and spicy. He won't even eat chili without jalepenos. So, I bought him some of these. Now this is one of his favorite snacks.

We both love that this product comes from grass fed beef. I like that it's gluten free (even though I don't eat as much of it as he does). Great product!

- Jenny Soderquist

A little on the hot side

My friends raved about these so I really had to try them. They are good, but a little on the hot side. Even though they are a healthy treat I don't let my kids have them because they are a little too spicy hot.

I like this brand and have since tried some of their other stuff too. Thrive Market makes it easy to try new, healthy products that fit into our health conscious, Earth friendly lifestyle.

- Renita

Sweet and spicy

As a jerky fanatic I have to say that I am really happy to have found The New Primal. This is really some of the best jerky I have ever had.

Even though it has a spicy taste it's sweet too. The main tastes I get are the cayenne and pineapple, which is a great combo.

- El Lunt

Tough But Tasty

Good stuff. Really strong and intense flavor that I enjoy, and I love that it gives me some variety with my paleo diet. Definitely has a spicy flavor to it, but it's nothing that leaves you reaching for a glass of water. Very enjoyable to eat.

I wish it wasn't so chewy though. This stuff definitely requires you to take your time while chewing in order to eat it. It seems to release more flavors this way, but it makes it hard to be an "on-the-go" snack like that.

- Tom_the_hiker

Best Beef Snacks Ever!

I never leave comments, but had to tell everyone about this terrific grass fed beef jerky! A good friend of mine let me taste a piece out of his bag after our workout. I couldn't believe how good it is. It's got a spicy kick in the first bite, yet in the very next bite, it's sweet and tangy. Amazing! It helped stabilize my post-workout hunger.

My buddy told me about Thrive and how to become a member for the best prices on this jerky and more. I keep three bags on hand at all times. It's that good.

- Tyler Cohen

Not as good as venison, but a close second

I am a hunter and I make my own jerky. It's by far the healthiest way I know to go. However, when I am out of venison and out of jerky and I have a craving, this is the jerky I go for.

Grass-fed beef, gluten-free and packed with healthy ingredients, The New Primal knows how to make jerky. Thank you Thrive Market for carrying another magnificent product!

- A.Hodel

4 star jerky

I'm a big jerky eater, have been since I grew up on a ranch in Abilene, where my Dad made the stuff fresh. So I never eat the store bought stuff, it's just a lot of processed meat that tastes like dried leather. But this jerky's different. It's made natural and tastes like it, and the spices are just right.

My only gripe is the price. It's still better than on Amazon, but for the amount you get, it's still a bit expensive. I guess you could consider jerky to be a luxury, or make your own, but when I have that craving, this is the closest thing to the jerky I had as a kid.

- Von Brown

Nice taste, but has soy

I've been eating this jerky for a few months, and it's great. It has a big, meaty taste that makes me feel as if I'm eating a great piece of steak, and it's also got cayenne pepper which is one of my favorite spices. I even use cayenne in my maple syrup lemonade cleanse, which I do once every few months.

But if you're on a strict Paleo diet, which means no soy, you need to know that this jerky has soy. I hadn't read the fine print, so I wasn't aware until recently. I've been on a paleo diet, and learning that this has soy was a bummer. I've decided to 'cheat' a little on my diet, but anyone out there who's on a strict Paleo diet should know this has soy.

- Valerie Burton

Strong Tasting Jerky!

I'm a huge outdoors guy, and most weekends, I'm either fishing or camping in the wild, just getting away from the grind. I'll pitch a tent somewhere and go hiking, and I always need something to eat to power me up for those climbs. I bought a pack of this jerky about a month ago, and I loved it from the first bite.

It's not hard and chewy, but more like the way a medium-well piece of meat would feel in my mouth if it was freeze dried! I love the hint of pineapple and the ginger with cayenne pepper which really wakes up my taste buds. Healthy and loaded with protein, it's my go to food when I'm outdoors.

- Victor B.

Quality Snack On the Go

New Primal's beef jerky is probably might favorite snack right now. I've been buying it for a few months, and it's got a big flavor with a great spicy kick that I love. And it's also got this sweet undertaste because of the pineapples that really goes well with the savory taste of the meat.

I like to take a pack with me as I'm running errands or picking up the kids from school. It's healthy, packed with protein and fills me up so I'm not snacking on something worse like greasy chips. My kids love it too, so I can replace salty crackers with these and they're good.

- Vivian Brady


I definitely like this one better than the other fruit varieties. It's nice and spicy and natural.

- Sandra

Grassfed portable protein

Grassfed, super clean and delicious. This stuff is hard to beat. And the price here is incredible!

- Andy

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