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Why You’ll Love It
About This Brand
While Tender & True has been around since 2014, we’ve been in the pet nutrition business for over 30 years, focusing on high-quality meats. We’re dedicated to giving your pet the best and most delicious food possible. The best food means the best quality of life for your dog or cat, which means more time with you, more playing catch, more cuddling, and an all-around healthier pet.
With 95 percent organically certified ingredients, Tender & True is set apart from all other brands on the market. The No. 1 ingredient in all of our dog and cat foods is sustainably sourced animal protein, and none of our recipes contain corn, wheat or soy. We would never use artificial preservatives, colors or flavors. One of the most compelling differences between Tender & True and all other pet foods is our partnership with the Global Animal Partnership (GAP). We are the first and only full pet food line with GAP certified meat as the first ingredient. And while we are seriously passionate pet owners, our GAP partnership is driven by our concern for the welfare of all animals. Our USDA Certified Organic Chicken & Liver recipe is GAP Certified Step 3, which means the animals are raised in an enhanced environment with outdoor access. All chicken and turkey recipes are sourced from U.S. farmers and are GAP certified to ensure your pets are eating proteins that were humanely raised in a reduced-stress environment without added hormones or antibiotics. Our ocean whitefish recipes are made with MSC Certified Sustainable Seafood because we are committed to sustainable fishing practices. It’s good for your pet, and it’s good for the world’s oceans.
When your dog or cat enjoys Tender & True, you can be assured they are getting 100 percent balanced nutrition made from only the highest-quality ingredients. That’s why we’re convinced it’s not just pet food. It’s the perfect superfood for your pet.
Chicken, Water sufficient for processing, Pea flour, Chicken liver, Chicken heart, Brown rice, Brown rice flour, Salt, Agar-agar, Ground flaxseed meal, Salmon oil (preserved with mixed tocopherols), Calcium carbonate, Sodium phosphate Chicken broth, Choline chloride, Tricalcium phosphate, Potassium chloride, Taurine, Zinc proteinate, Iron proteinate, Vitamin E supplement, Thiamine mononitrate, Niacin supplement, Calcium pantothenate, Copper proteinate, Biotin, Vitamin A supplement, Manganese proteinate, Sodium selenite, Riboflavin supplement, Vitamin B12 supplement, Pyridoxine hydrochloride, Calcium iodate, Vitamin D3 supplement, Folic acid.
California residents: Learn more on Prop 65 warning. Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.
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Why You’ll Love Chicken & Brown Rice Wet Dog Food
- #1 Ingredient Organic Chicken
- GAP Certified Step 3 Humanely Raised Chicken
- Grain-Free Recipe
- 100% Balanced Nutrition, with Added Vitamins, Minerals and other Trace Nutrients
- No Artificial Preservatives, Colors or Flavors
- No Added Hormones
- Product Made in the USA
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