Grass-Fed Beef Jerky

2 oz bag

Retail Price: $7.59

Our Price: $5.69 (Save 25%)

2 oz bag

Why You’ll Love It

The New Primal Grass-Fed Beef Jerky combine all that beefy goodness with raw almonds, cashews, and dried pineapple for a sweet, savory, energy-packed treat you can enjoy anywhere. Sourced from pasture-raised animals that roam freely and enjoy fresh air and sunshine their entire lives. Certified gluten-free.
SKU: 860060000118

About This Brand

We believe in a promise to produce high-quality primal foods, free of chemicals and preservatives, eating like our ancestors did–hunters and gatherers. What started as a personal mission launched The New Primal from a home business to a national brand. Our grass-fed beef comes solely from the vast, rolling hills of New Zealand. In nature, good things take time. Our cattle are humanely raised on family farm pastures, where they are free to mature naturally and feed on grass year round without ever being injected with growth hormones or antibiotics. Due to New Zealand’s neutral climate and year-round grass growth, there is never a need to supplement their food in the winter. We use only whole muscle cuts from the top-round of the animal. The use of GMOs in agriculture is illegal in New Zealand, so there is never a risk of GMO runoff contaminating the soil (as is the current challenge with the majority of US Raised Beef).
Shop The Brand


Grass-Fed Beef, Pineapple Juice, Coconut Aminos, Honey, Lemon Juice, Apple Cider Vinegar, Less than 2% of sea salt, Garlic, Onion Powder, White Pepper, Smoked Paprika, Ginger, Black Pepper.

California residents: Learn more on Prop 65 warning. Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.
Serving Size 1 oz. (28g) Servings Per Container 2

Amount Per Serving

Calories 70 Calories from Fat 20

% Daily Value*
Total Fat 2.5g 4%
Saturated Fat 1g 5%
Trans Fat 0g
Cholesterol 15mg 5%
Sodium 260mg 11%
Total Carbohydrate 2g 1%
Dietary Fiber 0g 0%
Sugars 1g
Protein 10g

Vitamin A 0%
Vitamin C 0%
Calcium 0%
Iron 2%

Reviews For Grass-Fed Beef Jerky

Based on 37 Reviews

Finally a jerky that is almost just right. Not too much sugar or salt!

Loved it. Finally one without too much sugar and salt. A bit heavy on the pepper. (that is why it's a 4 and not a 5)

- Karen


Very good and it's healthy with no chemicals.


Great snack

When I'm hungry and have to wait for a meal, this is a great tummy pleaser. I have to be careful not to eat the whole bag. It's a great snack which works for my Paleo eating.

- Dolores

Love this!

I ordered this jerky because it was gluten free and now I'm hooked!! I eat about a package a day and just want more. And it's healthy!

- grammy


I've been looking for a sugar free jerky for months, this one is delicious

- Carina

Good Snack

This is a good snack to have on the go. I wish it was more than just 2 oz.

- Ludeidre


the jerky is delicious. I would prefer a saltier flavor. it was too sweet for my idea of a jerky snack

- Beth


This jerky is a staple for me. It has a good, more chewy, texture and simple flavor. Great quality product.

- Leah

Grass-Fed Beef Jerky

Love this! Taste is perfect for me, low in sodium and not too spicy. Will order lots more.

- Vivian

Primal Grass Fed Beef Jerky

I love the integrity and taste of Primal Beef Jerky! I am so amazed how great food taste with just the right ingredients. This is a winner!

- Sheryl

The Best Beef Jerky I ever Had !!!!

Thank you Jason Burke for having a passion to care enough about your health and create this great product; just awesome !!!

- Cherie

Really good jerky

They are awesome, just not enough in a package is all.

- Kayla

Perfect paleo travel snack

Love them! Not too sweet or too salty, I carry them around with me in my bag to avoid airline and bad restaurant food. Buying another 10.
Remember to refrigerate after opening.

- Karen

beef jerky

Package too small for the price. ..basically one serving!

- Joyce Householder


My only complaint is there should be more in the bag. We ate it all down pretty darn fast! Good flavor and just the right amount of salt.

- Debi

Great product

Really liked this = will buy again

- Dolores

Perfect on-the-go snack

The best jerky I have had & the only time I can truly enjoy a jerky without the complaint of too much salt. My new favorite snack for a busy day.

- Crystal

Great taste!

Love this beef jerky. I opened the bag in my office at work and everyone was looking around to see where that good smell came from. It smells and tastes delicious, I will be buying again, I just need to control myself next time and not finish the whole bag in one sitting.

- Rafael


This jerky is largely flavorless, but I was happily eating it until coming across a piece that tasted "off"--like meat that has been sitting out too long. The spicy flavor is much better.

- Jennifer


Literally can't keep this in the house, everyone is always eating it! ha

- Hilary


This jerky is delicious! And the ingredients seem healthy - it has the lowest sugar content that I've seen.

- Julia

Perfect for me

This jerky has the perfect texture and consistency for me. It's not chewy or hard but easy to bite into and not overly sweet like many mass-market jerkys. It also has the perfect season - not sweet, not salty, just right.

- Ana

Quality fine, taste not so much

These didn't taste very good but they aren't inedible like their turkey jerky.
Quality seemed fine. They removed the soy but Thrive is still selling this old formula

- Steven

Too tough to chew on.

I really enjoyed this beef jerky. It has the right amount of sweetness and spice.

I appreciate that it is grass-fed and high in protein. However, it was harder than other brands I have tasted. I will give it another try to see if it varies by package.

- Lee Greene

Very Yummy Jerky- Contains Soy

Spending a lot of time on the road and on airplanes, snack food is very important. I eat most things but, try to stay paleo. Being that this contains soy, it won't fit into that specific diet. Good thing I am not a strict paleo and it fits into mine!

I order both kinds of this jerky- spicy and non-spicy. Both are grass-fed and super high in protein. I am not totally gluten-free but this jerky is! I will continue to buy it but, wish they would remove the soy.

- Cameron Phillips

Awesome stuff

Natural, gluten-free, and sugar-free! I've always loved beef jerky but didn't love how much it costs. This price is relative to the beef jerky brands that are full of junk so it is well-worth the price!

Even without sugar, it has a great taste and is very addicting! I catch myself ordering multiple at a time because it goes quick in our house!

- Phil

Exactly what I want from Jerky

Literally this is just exactly what I think of when I think of jerky. Much less sweet and salty than other jerkys, which is ideal.

- Maeve

Not Paleo!

I love jerky, and was excited to try a "PALEO" compliant product. This product uses tamari, which is soy based, so not PALEO. I ordered the Spicy version which had good flavor, but was full of gristle. I will not be ordering again.

- Becky

I should've bought more!

First off, Yum! I only ordered one of these to try and they were so good I wish I had ordered more. I tried to find at my local Whole Foods, but they didn't have them. My son and I love beef jerky, but these were so fresh and tasty that I haven't wanted to buy any other kind. I logged in to order more today.

- Jacqueline

I've never had jerky before...

I just did a cross country road trip with my older brother and in prepping snacks for the drive, I tried to combine my food intake anomalies (GF, SF, DF, grass-fed beef, antibio-free, pain-in-the-arseness) with items that I thought he'd like regardless. That led me to this jerky.

Everyone loves jerky and oooh - grass fed beef! Yay!

I will say, that the guffaws of laughter and opportunity to crack wise on me that this product gave my brother was worth every gross bite of it. I believe the words were..."If that is what eating grass results in, bring on the grainy cows!"

My two Pomeranians, however, were most delighted to snack on what they surely thought was manna from heaven. So it didn't go to waste. ;)

Not all was lost...big brother did admit that the teriyaki version that I also purchased was much tastier. I'll have to trust him on that Alas, not for me.

- Meredith

delicious, pricey

This is the best beef jerky I have ever eaten. Perfect level of firmness, savory taste can't be beat. Only complaint is the price per pouch, but it won't stop me from buying again as the quality is top notch. I recommend it without reservation

- Matt

Paleo Fx

Met these guys at Paleo Fx in Austin. Such a great product and they're about to switch from tamari to coconut aminos!!! They had the fully paleo version at PFX and it was sooooo, freaking, good. That said, tamari is acceptable on a primal diet.

- Lauren

Tasty Jerky!

This grass-fed beef jerky was super tasty, moist and easy to chew. There's a fair amount in this lil package, so having it her on Thrive makes it a great deal/product!

Do note that this jerky is not Paleo/Primal as it contains tamari. Can't wait to see someone use coconut aminos for jerky some day!!

- Kimberly

So good!

This is one of my favorite snacks to take along for those to eat now or I am going to faint moments. Great product!

- Teresa

Good stuff

Love that they are based in Charleston. The jerky is good and ingredient list limited, although it does have tamari, which some won't like. I do like it. You may also want to check out Steve's paleojerky, which is the best in this category, IMHO. You can Google it.

- John Matrix


How is a product that includes soybeans under the paleo heading? This belongs in gluten-free. Soy is one of the top items eliminated with Paleo.

- Kristin


Not only the best grassfed jerky I've ever had, this is the best jerky I've ever tried PERIOD. Perfect balance of tender and moist without being a sticky mess, this is clean eating at it's finest. 10/10, would (and will) eat again.

- Kevin H

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