Last Update: September 11, 2023
In a world of $17 superfood smoothies and luxury yoga retreats, it can seem like health and wellness are only for those with money to burn.
Making healthy living accessible to as many people as possible is what Thrive Market is all about—and that philosophy extends beyond food. “Healthy living is not limited to what we put into our bodies, but also on our bodies and around our homes,” says Jenna Engleman, Senior Director of Thrive Market Brands. Everyone should be able to use clean, nourishing products made with high-quality ingredients in their daily routine, and that’s exactly why f.a.e.™ by Thrive Market exists.
Exclusively at Thrive Market, f.a.e. is a collection of clean, cruelty-free beauty basics, like shampoos and conditioners made with botanicals and organic facial oils that can compete with luxury brands. These products make it easy and affordable to build a skincare regimen that’s better for you and the planet.
“f.a.e. is our multifaceted approach to bring clean, nourishing, affordable skin and body care to our members,” Engleman goes on. Thrive Market’s team of product innovators is already well versed in sourcing the best, sustainably and ethically sourced ingredients from around the globe to create products members can trust. From there, they test every formulation—on themselves, no less—to ensure optimal performance, explains Christine McNerney, Senior Director of Merchandising for Home, Health, and Beauty.
Lindsie Levinson, Brand Manager for Thrive Market Brands, adds that the team focused not only on creating formulas that adhered to Thrive Market’s sky-high quality standards, but that were also suitable for all skin types. “This is a brand for everyone,” she states.
From health concerns to environmental concerns, there are a number of reasons to clean up your beauty and skincare routine. With f.a.e., you don’t have to pay a premium to avoid things like:
While the “clean” label in beauty doesn’t come with a consistent set of standards, f.a.e. products do. Every formula is thoroughly vetted by experts and made with ethical manufacturing practices and supply chains. They’re also Leaping Bunny Certified, a cruelty-free designation that means no animal testing is used. In addition, f.a.e. products do not and will never contain:
When we say “for all, everywhere,” we mean it. In our f.a.e. lineup you’ll find head-to-toe nourishing basics for all skin types, all ages, all races, and all genders.
The days of paying luxury prices for high-quality, single-ingredient natural skincare products are over. We traveled to a sustainable farm in South Africa to source the best facial oils for every skin type.
You’ve never seen facial wipes like these before. Just add water and the compact tablets expand into soft bamboo fiber wipes infused with organic, wildcrafted essential oils; an earthy rose and frankincense aroma; and zero preservatives, fillers, or drying alcohol. Pair the convenient reusable tin with a refill bag of wipes and you’ll be ready for a quick clean sweep at home and on the go.
This all-natural, multipurpose skincare remedy has earned cult status for its deep pore-cleansing properties. Our calcium bentonite clay comes from California’s Mojave Desert and contains more than 50 naturally occurring minerals. The recyclable, resealable pouch is more sustainable than the typical plastic tub.
Available in spray and lotion form, f.a.e. mineral sunscreen is made with non-nano zinc oxide (meaning the particles are larger than 100 nanometers, therefore too large to be absorbed into the bloodstream from the skin), is reef-friendly, and contains no gluten or GMOs.
There’s a f.a.e. shampoo and conditioner duo for every hair type. Choose from:
All f.a.e. shampoos and conditioners are free of synthetic fragrance, dyes, and silicones.
The enticing aromas of these body care products—soothing Bulgarian lavender and sweet Coconut Vanilla—come from botanicals and essential oils, not synthetic fragrances. (There’s also a fragrance-free Ultra Gentle option for anyone sensitive to scent.) Shea butter, jojoba oil, and vitamin E nurture the skin.
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