Grass-Fed Original Beef Sticks

Twenty 1 oz sticks

Retail Price: $45.80

Our Price: $31.95 (Save 30%)

Twenty 1 oz sticks

Why You’ll Love It

Primal Grass-Fed Original Beef Sticks are a protein-packed and portable snack made from 100 percent natural ingredients, including sustainably sourced beef. This hearty treat is not only filling but also provides a good burst of energy and nutrients like iron, and isn't loaded with artificial flavors or chemicals like some jerky on the market. See More
SKU: 852675006050

About This Brand

We believe in a promise to produce high-quality primal foods, free of chemicals and preservatives, eating like our ancestors did–hunters and gatherers. What started as a personal mission launched The New Primal from a home business to a national brand. Our grass-fed beef comes solely from the vast, rolling hills of New Zealand. In nature, good things take time. Our cattle are humanely raised on family farm pastures, where they are free to mature naturally and feed on grass year round without ever being injected with growth hormones or antibiotics. Due to New Zealand’s neutral climate and year-round grass growth, there is never a need to supplement their food in the winter. We use only whole muscle cuts from the top-round of the animal. The use of GMOs in agriculture is illegal in New Zealand, so there is never a risk of GMO runoff contaminating the soil (as is the current challenge with the majority of US Raised Beef).
Shop The Brand


Grass-Fed and Grass-Finished Beef, Honey, Lemon Peel, Sea Salt, Lactic Acid, Juice Powder (Celery Powder, Sea Salt), Garlic Powder, Onion Powder, White Pepper, Ginger, Black Pepper, in collagen casing.

California residents: Learn more on Prop 65 warning. Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.
Serving Size 1 stick (28g/1 oz) Servings Per Container 20

Amount Per Serving

Calories 90 Calories from Fat 60

% Daily Value*
Total Fat 6g 9%
Saturated Fat 2.5g 13%
Cholesterol 25mg 8%
Sodium 200mg 8%
Total Carbohydrate 2g 1%
Dietary Fiber 0g 0%
Sugars 1g
Protein 6g

Vitamin A 0%
Vitamin C 4%
Calcium 0%
Iron 4%

Why You’ll Love Grass-Fed Original Beef Sticks

It’s hard to get through any day without snacking, but the important thing is making wise choices. While you could go for the short-lived sugar rush of a candy bar or the satiating crunch of potato chips, there are other options that are just as tasty and also good for you.

New Primal Grass-Fed Original Beef Sticks are a protein-packed and also conveniently portable snack made from 100 percent natural ingredients, including sustainably sourced beef. This hearty treat is not only filling but also provides a good burst of energy and nutrients like iron.

Unlike other jerkys that are loaded with artificial flavors and chemicals, these sticks are lightly seasoned with a combination of spices including garlic, onion, and celery juice powders, as well as a pinch of sea salt to bring out the natural flavors of the meat. Black and white pepper are also added for some spice, while lemon peel and a bit of honey add some tartness and sweetness to round out the overall flavor. The combination comes together in a nutritious collagen casing that is also a completely earth-friendly product, as it can be easily absorbed without leaving behind any non-compostable materials.

Each box includes 20 sticks so you’ll always have some on hand any time a craving hits.

What is grass-fed beef?

The debate between grass-fed and grain-fed beef has become a growing topic of discussion, covering issues related to health, nutrition, and quality.

Grass-fed means that the cattle from which the meat is sourced is pasture-raised and given a vegetarian diet that consists primarily of grass. But this involves more than just filling troughs with clippings. Rather, the herd of cattle is free to roam on acre upon acre of farmland, enjoying fresh air and sunshine, and eating high-quality vegetation to their heart’s content.

Because they don’t live in a high-stress, highly populated environment like other livestock, these animals aren’t subjected to nearly as many illnesses and disease and therefore won’t have to endure the hormones, antibiotics, and other growth-inducing injections that so many others do. Not only is it a humane practice to allow the cattle to age naturally, but it also impacts the quality of the meat that is produced.

Grass-fed beef tends to have a more premium and earthy flavor than grain-fed and a heartier texture. Though it doesn’t have the same beautiful marbling, grass-fed beef actually has a naturally deeper color, which is evidence of its lower fat content. This leaner consistency automatically makes it a more heart healthy option. The medical community accepts that any kind of beef with less than 10 percent fat is better for your heart and approved for most any diet. Eating it is also less likely to impact people with corn and gluten allergies since grass-fed cattle stays away from those often problematic grains.

Nutrition of New Primal Grass-Fed Original Beef Sticks

Grass-fed beef tends to be more tender and lean, so there are fewer calories and less fat content associated with it. One New Primal Grass-Fed Original Beef Stick has just 90 calories, and only two-thirds of those are from fat. It’s also low in carbohydrates (just two grams per stick) and sugar (one gram) and high in protein with six grams in each serving. New Primal’s snack also has iron, an important mineral for healthy blood generation and blood flow.

Grass-fed beef tends to have more omega-3 fatty acids and antioxidants as well, namely vitamin C and vitamin E, which provide immune support and protection against a number of diseases. New Primal’s beef sticks are also a Paleo-friendly and gluten-free snack choice.

Added benefits of New Primal ingredients

It’s not only the grass-fed beef that makes these snack sticks so healthy. The added ingredients also have good-for-you qualities, too.

  • Honey: This sweet nectar is a natural antioxidant with antimicrobal properties that fight infections and anti-inflammatory effects including acting as a digestive relief.
  • Lemon: This citrus has alkaline compounds that restore the body’s pH levels and vitamin C that acts as an immune boost.
  • Sea salt: Natural sea salt has a super concentration of more than 60 minerals that support overall well-being. Salt is also good for when you are dehydrated.
  • Collagen: A super potent protein, collagen is normally found in the bones and tissue of animals and is therefore difficult to obtain regularly. It’s known for making skin more elastic and great for joint support.

Make snacking fun again

If you are looking to expand your selection of healthy snacking options to include more than just vegetables and seeds, New Primal Grass-Fed Original Beef Sticks are a great option. Stash a box at home and at work and throw a few in a gym bag or carry-on luggage for any time you need a tasty pick-me-up. They’re also a great, non-perishable option to accompany hikes, camping, and road trips. These sticks are good to eat for up to one year, though chances are they’ll be long gone before then.

While New Primal Grass-Fed Original Beef Sticks are delicious all on their own, they also pair well with many other foods. Here are a couple of Thrive Market’s favorite ways to match them up while still staying Paleo:

Cauliflower Mac and Cheese

Paleo eaters can still enjoy the comfort of mac and cheese with a few easy substitutions. Cauliflower florets fill in for the pasta while pureed cashews, ghee, dijon mustard, nutritional yeast, and a range of spices combine for the perfect sauce. While this recipe calls for a flavorful bacon topping, you can also cut up small pieces of New Primal Grass-Fed Beef Sticks for even more nutritional value.

Fig and Nut Crackers

Create your own Paleo platter with a handful of New Primal Grass-Fed Beef Sticks, vegan cheese, and these crispy homemade crackers. Made with mixed nuts and seeds (including walnuts, almonds, pecans, and pumpkin seeds), fresh rosemary, dried figs, salt, and flaxseed for garnish, they are salty and sweet and take only 25 minutes to make.

Reviews For Grass-Fed Original Beef Sticks

Based on 20 Reviews


OMG - first bite i was blown away. Great flavor and texture.
Best tasting beef stick ever

- Pamela

Paleo approved goodness

Our entire family loves them. It's great to have on hand for a quick snack on the go.

- Jennifer W

Great meat stick

I like that I can finally buy a grass-fed meat stick. I actually like the consistency better than some that have reviewed. I do wish there was less sodium in them, tho.

- Cindy H

Good but not great.

I agree with some of the other reviews that the consistency among these is not very good. Some are much more dry than others and the outer casing varies a lot as well. Happy that they're from a quality meat source and are a quick snack but the consistency of the product needs work.

- Jessica


Nice to have on hand in a pinch, clean ingredients, low-carb, mild flavor.

- wendy

Beef sticks

Amazing, great taste

- Kristine

Kids love them

It was a fight to get any for myself.

- Andrea

Solidified meat slurry stick; better options out there

Sounded great but are highly processed, no real texture of meat left. Flavor leaves a lot to be desired. Go for the Mission Meats Original Graze Sticks instead. They have great flavor and texture you expect for a meat stick.

- Brady

Beef sticks

Realy good flavor.will buy again,at least I know we're to get them. Hard to find in stores

- Karen


I expected the beef sticks to be flavorful and have a beefy texture. It was bland and kinda mushy.

- Gene

After taste

leaves an aftertaste. Will not by again.

- Paul

Really great!

Great taste and healthy!

- francine

Great, but product quality is inconsistent...

I have purchased this product 3 times now. Each time I have received a box of beef sticks that have a differing level of moisture to them.

The first box I ordered was bone dry. I liked the flavor, and the value per stick was less than other paleo-type beef sticks, so I drank a glass of water when I had these because they made me THIRSTY.

Overall I liked the product, so I ordered it again. The second order came and the beef sticks were a bit juicy and extremely delicious. Needless to say I blew through the box faster than I probably should have....

The third time I ordered it, I wished I could add a comment that said "please give me beef sticks that aren't dried out.", but alas, there isn't. The third box arrived yesterday, and I opened it hoping the product I received was on par with the second box. The moisture level is moderately low, but not like the first box where it left my mouth feeling like it was a desert.

I feel like this is what is contributing to the mixed reviews. Reviewers that received the bone-dry beef sticks likely rated it 1 or 2 stars, and those that received the more juicy beef sticks likely rated it higher. Overall, I like the flavor, but I should be receiving a consistent product. Please fix the inconsistencies and this would be a FANTASTIC product.

I would give this product 5* if each box I received was similar to the second box I received...

- Eric

Tastes Like sawdust

Not at all impressed. Perhaps I am not used to a "healthy" beef stick but these tasted like sawdust.

- Irwin

Just right grass-fed beef sticks

After trying many other beef sticks this one was the best for me.

- Karen

Good not great

The look of these are a bit off putting...the flavor is OK.

- Marianne

Delicious, Portable Protein

The taste of these is amazingly good--as another reviewer noted, they're kinda like a healthy SlimJim, only meatier, in my opinion. I knocked one star off for ridiculously high price, but eating healthy/Paleo is not cheap. I keep these as an emergency mid-afternoon protein source for when I can't be near a refrigerator.

- Jennifer

Meat Stick Pick-me-up

These are great. I was surprised by the length of the sticks -- they are less "string cheese" and more "slim jim" style, if you catch my drift. It was a pleasant surprise.

These are no nonsense, delicious beef sticks. They taste like beef and nothing else. Don't come knocking on their door if you're looking for a salty, snappy slim jim. These are deliciously tender and check all the right boxes.

Buy a box and hide it from the carnivores in your life. They'll be gone in a flash.

- Emily

The best

My kids have diet restrictions, then are so excited they can it these meat sticks. They LOVE them

- Rebecca


Reminds me of a Slim Jim without all of the toxic stuff ;)

- Naveen

Featured on Thrive Market

See All Articles
Think Jerky Is Junk Food? This Carefully Sourced Paleo Snack Will Change Your Mind

Think Jerky Is Junk Food? This Carefully Sourced Paleo Snack Will Change Your Mind

Jerky may seem like an unlikely snack for anyone claiming to be health-conscious.

Read More
Here's the Real Difference Between Factory-Farmed and Grass-Fed Meat

Here's the Real Difference Between Factory-Farmed and Grass-Fed Meat

How convenient is it to pick up a pack of hot dogs or on-sale cuts of steak at the supermarket? We kind of know it's not the best choice, but it's all to easy to push that niggling thought out of m...

Read More
Egg and Spinach Breakfast Muffins Recipe

Egg and Spinach Breakfast Muffins Recipe

Pancake mixes are great for whipping up a foolproof stack of flapjacks, but ever wonder what to do with the leftover mix? Especially if you overindulged don’t want to see another pancake for a whi...

Read More